Website Strategy & Design

For over twenty years, websites have ben the primary place people go to learn about products, services and companies/organizations that they are interested in. See something you...

The Math That Changed Everything

I was recently a guest on Whitney Cole’s “The Mission Maven” podcast. We had a fantastic discussion on why Total Addressable Market (TAM) is important for healthcare marketers. On...

Category - Marketing Strategy

Website Strategy & Design

For over twenty years, websites have ben the primary place people go to learn about products, services and companies/organizations that they are interested in. See something you like on a TV commercial – go to that company’s website to find...

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Are You Speaking Their Language in Your Marketing?

At our HITMC marketing events, there are a number of themes or ideas that keep popping up over and over. We should probably put some of these major themes into a document that will likely stand the test of time since these principles are universal...

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About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!