In 2020 we saw the meteoric rise of virtual events. Some were well done, but many were not. HITMC interviewed 8 conference organizers to find out what worked well, what didn’t and...
Virtual Events Don’t Have to Suck
3 ways healthcare marketers are managing priorities and producing results in a tight fiscal environment
The following is a guest article by Andy Pollock from BrandActive How are healthcare systems spending their brand and marketing dollars? It’s logical to think these organizations...
5 Tips for the One-Person Marketing Team
Recently I was participating in one of our Unconference Session during Day 2 of the Virtual HITMC20 – Part Deux. The topic was Marketing Automation, however what shocked me was...
3 Tips for Overcoming Healthcare Marketing Challenges in a Post-COVID World
The following is a guest article by Cortney Williams, Sr. Account Director, HealthIT, at ARPR Having worked as a marketer in the healthcare technology space for several years...
Category - Marketing Strategy
In 2020 we saw the meteoric rise of virtual events. Some were well done, but many were not. HITMC interviewed 8 conference organizers to find out what worked well, what didn’t and what they would do differently. This is the third and final article...
The following is a guest article by Andy Pollock from BrandActive How are healthcare systems spending their brand and marketing dollars? It’s logical to think these organizations are dialing back their spending across the board—but it’s not accurate...
