For over twenty years, websites have ben the primary place people go to learn about products, services and companies/organizations that they are interested in. See something you...
Website Strategy & Design
Are You Speaking Their Language in Your Marketing?
At our HITMC marketing events, there are a number of themes or ideas that keep popping up over and over. We should probably put some of these major themes into a document that...
HITMC 2019: What will be your “moments that matter?”
The following is a guest post by Stacy Goebel, Director of Social Marketing, StudioNorth What do Southwest Airlines and the Amelia Island Ritz-Carlton have in common? They’ve both...
The Math That Changed Everything
I was recently a guest on Whitney Cole’s “The Mission Maven” podcast. We had a fantastic discussion on why Total Addressable Market (TAM) is important for healthcare marketers. On...
Category - Marketing Strategy
For over twenty years, websites have ben the primary place people go to learn about products, services and companies/organizations that they are interested in. See something you like on a TV commercial – go to that company’s website to find...
At our HITMC marketing events, there are a number of themes or ideas that keep popping up over and over. We should probably put some of these major themes into a document that will likely stand the test of time since these principles are universal...
