In 2020 we saw the meteoric rise of virtual events. Some were well done, but many were not. HITMC interviewed 8 conference organizers to find out what worked well, what didn’t and...
Virtual Events Don’t Have to Suck

In 2020 we saw the meteoric rise of virtual events. Some were well done, but many were not. HITMC interviewed 8 conference organizers to find out what worked well, what didn’t and...
The following is a guest article by Andy Pollock from BrandActive How are healthcare systems spending their brand and marketing dollars? It’s logical to think these organizations...
Recently I was participating in one of our Unconference Session during Day 2 of the Virtual HITMC20 – Part Deux. The topic was Marketing Automation, however what shocked me was...
The following is a guest article by Cortney Williams, Sr. Account Director, HealthIT, at ARPR Having worked as a marketer in the healthcare technology space for several years...
In 2020 we saw the meteoric rise of virtual events. Some were well done, but many were not. HITMC interviewed 8 conference organizers to find out what worked well, what didn’t and what they would do differently. This is the third and final article...
The following is a guest article by Andy Pollock from BrandActive How are healthcare systems spending their brand and marketing dollars? It’s logical to think these organizations are dialing back their spending across the board—but it’s not accurate...
The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!