Building campaigns and programs to “market at scale” is a laudable goal – but a completely wrong one for healthcare startups that sell to hospitals, physician practices or payers...
Marketing at Scale is the Wrong Focus for B2B Healthcare Startups
Website Strategy & Design
For over twenty years, websites have ben the primary place people go to learn about products, services and companies/organizations that they are interested in. See something you...
Are You Speaking Their Language in Your Marketing?
At our HITMC marketing events, there are a number of themes or ideas that keep popping up over and over. We should probably put some of these major themes into a document that...
HITMC 2019: What will be your “moments that matter?”
The following is a guest post by Stacy Goebel, Director of Social Marketing, StudioNorth What do Southwest Airlines and the Amelia Island Ritz-Carlton have in common? They’ve both...
Category - Marketing Strategy
Building campaigns and programs to “market at scale” is a laudable goal – but a completely wrong one for healthcare startups that sell to hospitals, physician practices or payers. Instead, they would be much better served by focusing their marketing...
For over twenty years, websites have ben the primary place people go to learn about products, services and companies/organizations that they are interested in. See something you like on a TV commercial – go to that company’s website to find...
