In this uncertain economy, Chief Marketing Officers need to invest wisely while keeping an eye on savings. It's a difficult balance, but it is possible...and when done well, it can position your organization for faster growth when good times return.
Strategy
Campaign journey maps serve as strategic guides for marketers, outlining the stages of campaign and the transitions between them. Learn how these maps can help healthcare marketers optimize resources and maximize ROI.
A new report from Healthgrades puts the spotlight on 10 marketing trends to watch in 2024. The trends fall broadly into two categories: building trust and acquiring patients. Both are needed to succeed in the year ahead.
The pressure on healthcare marketers to accomplish more with diminishing resources is increasing. But how much more can Marketing do with less? Chris Pace from Banner Health believes it is time to get off the hamster-wheel and change our mindset.
The following is a guest article from Carey George – Founder & Creative Director at Goods & Services Branding. Taglines are everywhere: Just do it. Think different. It’s finger lickin’ good. The purpose of a tagline is to succinctly...
After CHRISTUS Health moved from twelve sub-brands to a unified one, search rankings improved, and the organization was able to deliver a better patient experience. Their journey was not easy but with perseverance and data, they overcame the...