For the first #HITMC chat of 2019 I thought it would be interesting to discuss the skills Marketing, PR and Communication professionals need to be successful in today’s healthcare...
Assessing the Skills We Have & Acquiring the Skills We Need
Marketers Need New Skills in a Value-Based World
As we continue to accelerate towards a value-based system, healthcare marketers need to master new skills that are not traditionally considered “marketing”, in order to thrive. In...
How Can Your Company Tackle Glassdoor from a Marketing Perspective?
The following is a guest blog post by Patty Dickerson. In the previous post, we looked at how Glassdoor could be impacting your company’s brand and impacting sales. Social...
Is Ignoring Glassdoor Hurting Your Company’s Brand and Impacting Sales?
The following is a guest blog post by Patty Dickerson. As a B2B marketer primarily focused in the healthcare tech industry, when I think of social media networks, LinkedIn...
Category - Marketing Career
For the first #HITMC chat of 2019 I thought it would be interesting to discuss the skills Marketing, PR and Communication professionals need to be successful in today’s healthcare environment. Join the discussion Tuesday January 15th at noon ET (for...
As we continue to accelerate towards a value-based system, healthcare marketers need to master new skills that are not traditionally considered “marketing”, in order to thrive. In a world where driving patient volume is no longer the sole measure of...
