Check out the latest executive promotions, new hires, and individual award wins in healthcare marketing - February 7, 2024
Leadership
For Chief Marketing Officers, the role is comparable to that of an orchestra conductor. The pivotal question: What is your conducting style? Jazz, classical, or a harmonious blend of both? Let's delve into this analogy.
According to Cheryl Alden, an accomplished marketing leader and CMO at FinThrive, building and sustaining momentum with your target audience is the key to success. To achieve that, she recommends focusing on your company’s unique brand story and...
In challenging times, marketing leaders must embrace problem-solving and resourcefulness. Leaders must also be strategic in what they choose to take on and what they must say “no” to. Here are four great leadership tips.
Being a leader doesn’t mean you must always be right. In fact, leadership is not about BEING RIGHT, but DOING WHAT IS RIGHT for your organization. I learned that lesson in a very painful way.
What is good leadership? What makes someone a good leader? There is no single answer, but there are principles that when followed, will help you succeed as one.