The annual SHSMD conference for healthcare marketers and strategists is just around the corner. See what the co-chairs of the conference and the president of the Board are looking forward to the most.
Events
After Day 1 at the 2023 Epic UGM, it is clear that taking care of customers is truly a priority for the company. Here are five things that have made their event great so far.
Cleerly uses swag not only to promote its brand externally, but they also use special items to help staff feel more connected. Their advice – go with your gut when choosing new swag items, but back up your choice with data!
Kat Mullane from Printfection is seeing more and more organizations opting for useful/practical swag items from eco-friendly and purpose-driven companies. This is a welcome trend. What are the hot items? Read on.
John Lynn sat down with Stephanie Fraser to ask about paid vs earned media and how to get media attention at large healthcare conferences. Check out her suggestions.
Booths and giveaways are a sea of sameness. To stand out, smart exhibitors are outfitting their staff with unique, brightly colored attire. Is this the start of a new fashion trend in healthcare exhibit halls?