The 2022 Healthcare Internet Conference (#HCIC22) is just around the corner and I am looking forward to attending the event for the first time in many years. In fact, there are five things I am particularly excited about: a TikTok session, a podcast...
Events
Let’s be honest – the number of healthcare conferences that you would like to be an exhibitor at always exceeds the available budget. That’s just a universal marketing rule. Sometimes the best you can do is be an attendee, but that doesn’t mean you...
10 years ago at the first HITMC (Healthcare and IT Marketing Community) conference, it was clear that it was the start of a special community. While many healthcare B2B marketers would spend days standing across from each other at major health IT...
Victoria Stone leads the marketing efforts at the Medical Group Management Association (MGMA). Over the past year her team has launched a new information service to their members: DataDiscovery. The ads that supported that launch won a 2022 Medigy...
Ever wonder what topics healthcare media is covering? Are people planning on going to HIMSS23 and ViVE2023 next year? What marketing tactics are companies finding effective right now? Want to know what email signature is most popular? Good news...
If I had top pick one word to describe the 2022 HITMC Conference #HITMC22, I would have to go with “nourishing”. I didn’t realize until the conference started how much my marketing soul needed to be refilled by the energy from the amazing people...
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