Two of the toughest marketing assets to obtain are testimonials and case studies. This is especially true in healthcare. Patients don’t want to reveal the provider organizations...
The Challenge of Testimonials and Case Studies
Assessing the Skills We Have & Acquiring the Skills We Need
For the first #HITMC chat of 2019 I thought it would be interesting to discuss the skills Marketing, PR and Communication professionals need to be successful in today’s healthcare...
Killer Keynotes and Conference Sessions
Ever been so bored in a conference session that you find yourself giving kudos to the marketing and/or PR professional that wrote the abstract? I have – too many times. I go to a...
Effective Email Marketing
Over the past several months I’ve been doing a deep dive into email marketing. I wanted to learn all the latest tactics and strategies for increasing open rates, improving...
Category - HITMC Chat
HITMC Conference
