Trust in Healthcare Marketing

The primary goal of early-stage marketing is to establish trust with your target audience. It is the foundation of all relationships and without it nothing happens – no messages...

Parody + Humor in Marketing

On June 6th, Taco Bell announced the return of their Nacho Fries by releasing another parody movie trailer. “Chasing Gold” stars Darren Criss and even features an epic song called...

Personal Branding

Building a strong personal brand is critical to your professional success. It is more important than your track record, awards you have won or the number of connections you have...

Category - HITMC Chat




The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!