There were three healthcare specific ads that ran during this year’s SuperBowl (LVIII). From a marketing perspective, the ads from Power to the Patients and Roswell Park hit the mark. The ad from Pfizer did not. Honorable mention to Google.
Events
John Lynn chatted with Vincent Wukmir from Flagpin at the PPAI Expo to learn about how you can use custom socks to promote your organization.
The preliminary agenda for the Swaay.Health Live 2024 event has been released. Brand new this year are debate-style sessions where two groups will square off to explore a topic in depth. Get a preview of the great sessions.
Artificial Intelligence (AI) was not the dominant topic at the HCIC23 conference. Content marketing and HIPAA concerns were also top discussion points. Presenters and exhibitors alike, shared solutions to all three challenges.
We are excited to announce the details of the Swaay.Health Live 2024 conference (formerly HITMC Annual Conference). Mark your calendars for May 6-9, 2024 in Atlanta! Here’s a sneak peak at what you can expect.
In hyper-competitive markets and in difficult economic times, adding an unconventional lead generation strategy to your marketing mix can yield positive results. Here are three B2B healthcare strategies that you can try.