Marketing Automation (MA) refers to software platforms and technologies that help teams automate repetitive tasks, align sales and marketing activities across channels, and access...

This year unprecedented circumstances related to COVID-19 have changed the way marketers as a whole look at their event strategy. It has caused us to pause, pivot, and make...

These days, almost all business is being done virtually. I think I can speak for all of us when I say that as we started 2020, we never thought that we would be where we are now...

Many of us know that Public Relations (PR) is one of the most effective ways to get your company’s name or message out to an audience. PR is all about sending the right message to...