Killer Keynotes and Conference Sessions

Ever been so bored in a conference session that you find yourself giving kudos to the marketing and/or PR professional that wrote the abstract? I have – too many times. I go to a...

Effective Email Marketing

Over the past several months I’ve been doing a deep dive into email marketing. I wanted to learn all the latest tactics and strategies for increasing open rates, improving...

Category - HITMC Chat

The Challenge of Testimonials and Case Studies

Two of the toughest marketing assets to obtain are testimonials and case studies. This is especially true in healthcare. Patients don’t want to reveal the provider organizations they go to. Hospitals and physician practices don’t want to be seen as...

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HITMC Conference
Health IT Marketing Conference


The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!