Getting busy executives, clinicians, and internal thought leaders on-camera is hard. The team at Jennings use a unique “Dance Dad Approach” to not only meet the interviewees where they are, but to put them at ease when the cameras start rolling. The...
Digital
Video marketing can be an extremely cost effective way to increase awareness of your organization and drive leads to your business. The key is keeping videos fun and remembering it’s all about the audience, not you. Kelly Springer shares her video...
To develop and sustain a successful content marketing initiative, you need the respect and buy-in of the subject matter experts in your organization. Continually building relationships with your content experts and taking an opportunistic approach...
Consistency, meaningful engagement and highlighting value over features are just a few of the recommendations from the Swaay.Health community for healthcare advertising. Check out these top suggestions to gain an advantage.
According to Dan Dunlop, there are three basic rules for successfully managing a digital advertising campaign. If you ignore them, your effort and $$$ may be wasted. Follow them and you will be well on your way to having your campaign pay big...
Advertising has come a long way from the days of papyrus wall posters, but the core principle remains the same - to convey a message that motivates the reader to take a specific action. What can we learn by tracking the evolution of advertising...