Virtual Events Don’t Have to Suck

In 2020 we saw the meteoric rise of virtual events. Some were well done, but many were not. HITMC interviewed 8 conference organizers to find out what worked well, what didn’t and...

Don’t Overuse Recorded Sessions

This is Part II of Series on the Lessons Learned from Virtual Events. See Part I – Virtual Networking is Mostly a Bust. I recently interviewed 8 conference organizers to find out...

Virtual Networking is Mostly a Bust

Part I of A HITMC Series on the Lessons Learned from Virtual Events From a marketing perspective, 2020 has been the year of virtual events. Without a standard playbook, event...

Category - Event Marketing

Virtual Events Don’t Have to Suck

In 2020 we saw the meteoric rise of virtual events. Some were well done, but many were not. HITMC interviewed 8 conference organizers to find out what worked well, what didn’t and what they would do differently. This is the third and final article...

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About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!