Consistency, meaningful engagement and highlighting value over features are just a few of the recommendations from the Swaay.Health community for healthcare advertising. Check out these top suggestions to gain an advantage.
Digital
According to Dan Dunlop, there are three basic rules for successfully managing a digital advertising campaign. If you ignore them, your effort and $$$ may be wasted. Follow them and you will be well on your way to having your campaign pay big...
Advertising has come a long way from the days of papyrus wall posters, but the core principle remains the same - to convey a message that motivates the reader to take a specific action. What can we learn by tracking the evolution of advertising...
Popular advertising platforms were not built for privacy-sensitive industries like healthcare. For greater peace of mind, healthcare organizations should consider investing in a safe first-party data ecosystem to use the potential of PHI in a way...
In this uncertain economy, Chief Marketing Officers need to invest wisely while keeping an eye on savings. It's a difficult balance, but it is possible...and when done well, it can position your organization for faster growth when good times return.
Healthcare organizations need websites that are nimble so they can meet the needs of visitors quickly and with less work. An effective solution is “composable architecture”. What is that? Read on.