As marketers, one of the most important questions we can ask ourselves is: “How easy are we to work with?” – as in how easy is it to download the whitepaper? Request a demo? Get...
Making Things Easy For Your Audience
The Math That Changed Everything
I was recently a guest on Whitney Cole’s “The Mission Maven” podcast. We had a fantastic discussion on why Total Addressable Market (TAM) is important for healthcare marketers. On...
How to Dramatically Improve Conversion Rates in Healthcare IT
According to the 2018 Demand Generation Benchmark Survey, the top two marketing priorities are focusing on lead quality over quantity and improving conversion rates. Moreover, 35%...
Insights Into Website Translation Services for Healthcare
The following is an interview with Sergio Atristain, Managing Director and Partner at Life Sciences Translation Solutions and Idea Language Services. Tell us about Life Sciences...
Category - Digital Marketing
As marketers, one of the most important questions we can ask ourselves is: “How easy are we to work with?” – as in how easy is it to download the whitepaper? Request a demo? Get help from the support team? Pay their bill? Sometimes, while we are in...
I was recently a guest on Whitney Cole’s “The Mission Maven” podcast. We had a fantastic discussion on why Total Addressable Market (TAM) is important for healthcare marketers. On the podcast, Whitney and I talked about the math behind TAM, but...
