AI is the innovation that everyone is talking about in B2B healthcare marketing – and rightfully so. It is upending processes and allowing for new forms of creativity. But a hidden innovation that is slowly gaining ground in the B2B world is...
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For B2B healthcare companies, clarity is a competitive advantage. While complex healthcare terms might appeal to some, plain language resonates universally. A forthcoming study will dive deeper into this topic. Here is a sneak peek.
Health IT companies and healthcare organizations are using video marketing to forge strong, emotional connections with their target audiences. Getting started with video marketing is easier than you think. Here are five tips to help you get started.
Health Gorilla reinforces its whimsical, yet educational, brand image with the release of a new children’s book on the topic of health data sharing. The idea and initial draft of the book came from experimenting with different prompts in Health...
Marketing leaders who were already stretched thin, are being asked to do even more with less. Here are three strategies to help you be even more resourceful and creative.
Is ChatGPT the next marketing revolution or is it a repeat of past content creation bubbles that faded quickly?