Day 2 at SHSMD19 was all about making 1 + 1 = 3. My entire day was filled with examples of two or more disparate elements being combined to create something that is greater than...
SHSMD19 Day 2 – Successful Combinations
SHSMD19 Day 1 – Getting Comfortable with Contradiction
Day 1 of the annual Society for Healthcare Strategy & Market Development Conference (SHSMD19) was all about getting comfortable with contradictions. Even the weather was a...
Squeezing Every Last Drop of ROI Out of Your Marketing Campaign
Article by Matt Waterwall, TradeTec Account Executive As a first-time sponsor, exhibitor, and participant of HITMC19, the one major piece that I was blown away by was the sense of...
Make the most of your content investment
Guest post by Melissa Turner, Director of Content, SmartBrief Years ago, when my colleagues and I launched our content marketing service for our health care vertical, we spent a...
Category - Content Marketing
Day 2 at SHSMD19 was all about making 1 + 1 = 3. My entire day was filled with examples of two or more disparate elements being combined to create something that is greater than the sum of its parts. Crime data + patient transportation needs and...
Day 1 of the annual Society for Healthcare Strategy & Market Development Conference (SHSMD19) was all about getting comfortable with contradictions. Even the weather was a source of contradiction – a cool and crisp morning (by Nashville...
