Article by Matt Waterwall, TradeTec Account Executive As a first-time sponsor, exhibitor, and participant of HITMC19, the one major piece that I was blown away by was the sense of...
Squeezing Every Last Drop of ROI Out of Your Marketing Campaign
Make the most of your content investment
Guest post by Melissa Turner, Director of Content, SmartBrief Years ago, when my colleagues and I launched our content marketing service for our health care vertical, we spent a...
7 Tips for Getting Case Studies
On last week’s monthly #HITMC chat, the community came together to discuss case studies – one of the hardest marketing assets to create and procure. It is not uncommon for case...
Customer Stories: The Holy Grail of HealthIT Marketing
The following is a guest blog post by Colleen Pinto. With the end of the year upon us, many healthIT businesses are evaluating their 2016 marketing ROI and goal setting for 2017...
Category - Content Marketing
Article by Matt Waterwall, TradeTec Account Executive As a first-time sponsor, exhibitor, and participant of HITMC19, the one major piece that I was blown away by was the sense of community this conference generates. Each attendee has come here...
Guest post by Melissa Turner, Director of Content, SmartBrief Years ago, when my colleagues and I launched our content marketing service for our health care vertical, we spent a lot of time looking at what was working well, what wasn’t, and how we...
