7 Tips for Getting Case Studies

On last week’s monthly #HITMC chat, the community came together to discuss case studies – one of the hardest marketing assets to create and procure. It is not uncommon for case...

Category - Content Marketing

Make the most of your content investment

Guest post by Melissa Turner, Director of Content, SmartBrief Years ago, when my colleagues and I launched our content marketing service for our health care vertical, we spent a lot of time looking at what was working well, what wasn’t, and how we...

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About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!