As a healthcare marketer, I always felt like I was fumbling in the dark when it came to content strategy. I could never get enough data to correctly determine what people were...
4 Surprising Findings About COVID-19 + Health IT Media
The Big Shift: How COVID-19 is driving the evolution of healthcare content strategy
The following is a guest article by Jason Skinner from True North Custom During the COVID-19 crisis, the hourly news cycle has fueled the need for timely, accurate and engaging...
Health IT Marketers Need Additional Insight
Have you ever driven during winter with a windshield that is only partially cleared by your wipers? Basically, you are driving by looking through a small patch of glass while the...
Content is Indeed Still King! Five Content Tips from the HITMC Community
With everything going on in the world, you may have missed our #HITMC twitter chat last week. We understand. It’s not easy to juggle working-from-home (WFH) and everything...
Category - Content Marketing
As a healthcare marketer, I always felt like I was fumbling in the dark when it came to content strategy. I could never get enough data to correctly determine what people were reading. I only had access to what content was being consumed on our own...
The following is a guest article by Jason Skinner from True North Custom During the COVID-19 crisis, the hourly news cycle has fueled the need for timely, accurate and engaging healthcare content by orders of magnitude. Between the months of January...
