Guest post by Melissa Turner, Director of Content, SmartBrief Years ago, when my colleagues and I launched our content marketing service for our health care vertical, we spent a...
Make the most of your content investment
7 Tips for Getting Case Studies
On last week’s monthly #HITMC chat, the community came together to discuss case studies – one of the hardest marketing assets to create and procure. It is not uncommon for case...
Customer Stories: The Holy Grail of HealthIT Marketing
The following is a guest blog post by Colleen Pinto. With the end of the year upon us, many healthIT businesses are evaluating their 2016 marketing ROI and goal setting for 2017...
How Can You Use Content Marketing to Fuel PR? – #HITMC Twitter Chat Topics
It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, December 6th at Noon ET (9 AM PT). To participate...
Category - Content Marketing
Guest post by Melissa Turner, Director of Content, SmartBrief Years ago, when my colleagues and I launched our content marketing service for our health care vertical, we spent a lot of time looking at what was working well, what wasn’t, and how we...
On last week’s monthly #HITMC chat, the community came together to discuss case studies – one of the hardest marketing assets to create and procure. It is not uncommon for case studies to take 6-8 months to be approved, if a client’s legal...
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