While most marketing teams in health IT were shutting or slowing their programs because of the uncertainty caused by the COVID-19 pandemic, the team at ibi (aka Information...
Brand Refresh During a Pandemic? ibi Says “Sure!”
What Should My Digital Marketing Strategy Be During This Crisis?
The following is a guest post from: Jeff Steblea, Director of Sales at Eruptr and Jennifer O’Meara, Director of Digital Strategy at Eruptr As organizations have reacted and...
Dina – A Successful Rebrand In Just 45 Days
Rebranding a company is not easy, but when a new name and identity “just clicks” with customer and staff, you know you are onto something good. That’s what happened at Dina...
Get Ahead of a Healthcare System Merger or Divestiture Before It Gets Ahead of You
The following is a guest article by Andy Pollock from BrandActive If you are a marketer in a healthcare system, chances are good you’ll have to figure out the rebranding...
Category - Branding
While most marketing teams in health IT were shutting or slowing their programs because of the uncertainty caused by the COVID-19 pandemic, the team at ibi (aka Information Builders) decided to hit the accelerator. They forged ahead with refreshing...
The following is a guest post from: Jeff Steblea, Director of Sales at Eruptr and Jennifer O’Meara, Director of Digital Strategy at Eruptr As organizations have reacted and pivoted in the past few weeks to account for the new coronavirus pandemic...
