The following is a guest post from: Jeff Steblea, Director of Sales at Eruptr and Jennifer O’Meara, Director of Digital Strategy at Eruptr As organizations have reacted and...
What Should My Digital Marketing Strategy Be During This Crisis?
Dina – A Successful Rebrand In Just 45 Days
Rebranding a company is not easy, but when a new name and identity “just clicks” with customer and staff, you know you are onto something good. That’s what happened at Dina...
Get Ahead of a Healthcare System Merger or Divestiture Before It Gets Ahead of You
The following is a guest article by Andy Pollock from BrandActive If you are a marketer in a healthcare system, chances are good you’ll have to figure out the rebranding...
HITMC Chat Summary – Achieving an Effective Reputation Management Strategy
On December 10th, we hosted our monthly tweetchat along with guest hosts from MERGE on Achieving an Effective Reputation Management Strategy. We had a great turnout and a ton of...
Category - Branding
The following is a guest post from: Jeff Steblea, Director of Sales at Eruptr and Jennifer O’Meara, Director of Digital Strategy at Eruptr As organizations have reacted and pivoted in the past few weeks to account for the new coronavirus pandemic...
Rebranding a company is not easy, but when a new name and identity “just clicks” with customer and staff, you know you are onto something good. That’s what happened at Dina (formerly Prepared Health) when they chose to adopt the name of their AI...
