According to the 2018 Demand Generation Benchmark Survey, the top two marketing priorities are focusing on lead quality over quantity and improving conversion rates. Moreover, 35% of those surveyed planned an increase of 20% to their marketing...
Author - Jennifer Michelle
Jennifer Michelle specializes in lead generation for healthcare IT companies. As President of Michelle Marketing Strategies, she helps healthcare technology companies address gaps in their marketing strategy, develop action plans and implement successful marketing campaigns. For more information, visit michellemarketingstrategies.com.