Quality care is assumed. Convenient, neighborly care is not. Walgreen's Village Medical positions itself as a caring member of the neighborhood to attract new patients...and it's working.
Author - Jared Johnson
Jared is an Editor at Swaay.Health. He is the founder of Shift Forward Health, a healthcare marketing consultancy that creates demand for innovative brands. He has produced hundreds of podcast episodes and thousands of articles as a senior digital strategist for some of the top healthcare and medtech brands in the country.
His favorite topics include: consumer transformation, disruptive innovation, and demand generation. He loves obstacle course races, hiking the Grand Canyon, and time with family.
How should healthcare organizations be addressing the changing expectations of consumers/patients? Dr. Thomas Lee, Chief Medical Officer at Press Ganey shares his insights.