Author - Brian Mack

Brian MackBrian Mack is the Manager of Marketing & Communications for Great Lakes Health Connect (GLHC), Michigan’s leading health information exchange. He is a healthcare marketing strategist, with over 25 years of experience in various practice areas including Health IT, Long Term and Post-Acute Care, Family Medicine, and Managed Care. Mack joined GLHC in 2014, and is tasked with the development and implementation of marketing strategy including brand management, public & community relations, corporate communications, and social media curation & engagement. Brian is active in the #HITMC and #HITSM communities, has been listed among the #HIT100, and was named a HIMSS Social Media Ambassador for 2018 and 2019.

What Phishing Can Teach Us About Email Marketing

The November 2018 #HITMC Twitter Chat focused on Effective Email Marketing. These chats are virtual crowd-sourced masters classes. I always come away with actionable insights that I can apply to my own work. This topic was particularly timely, as...

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Virtual Healthcare and IT Marketing Event  


The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!