Articles | Healthcare and IT Marketing Community

Latest Articles

Get Ahead of a Healthcare System Merger or Divestiture Before It Gets Ahead of You

March 23, 2020

Guest Contributor

The following is a guest article by Andy Pollock from BrandActive If you are a marketer in a healthcare system, chances are good you’ll have to figure out the rebranding...

Five Tips for Managing a Remote Marketing and PR Agency

March 19, 2020

Guest Contributor

The following is a guest article by Erin Wabol from Agency Ten22 Agency Ten22 has always been virtual since its founding in 2005. We put a lot of weight in qualified writers...

So, Your Team Needs a White Paper…Now What?

March 17, 2020

Guest Contributor

The following is a guest article by Marnie Hayutin, Founder of Hayutin Creative. If you’re reading this, rest assured you’re not the first person to shudder a bit at the prospect...

Too Soon To Use COVID-19 in Marketing?

March 16, 2020

Is it too soon to incorporate COVID-19 into a marketing campaign? The answer for almost every company is an emphatic YES! Don’t put your company’s reputation at risk by trying to...

Content Marketing

So, Your Team Needs a White Paper…Now What?

HITMC Tweet Chat – Is Content Still King?

Conference Posters: Overlooked Marketing Gold

4 B2B Healthcare Marketing Trends to Watch for in 2020

7 Takeaways for Better Copy & Content from Taste-of-HITMC Denver

Does It Matter If A Podcast Guest Has Paid to Play?

Marketing Strategy

Five Tips for Managing a Remote Marketing and PR Agency

Too Soon To Use COVID-19 in Marketing?

7 Tips for Marketers When a Conference Cancels

What Can Health IT Marketers Learn From Our Pharmacy Peers?

5 Ways to Stay Top-of-Mind with Customers Without Being Annoying

Marketing at Scale is the Wrong Focus for B2B Healthcare Startups

Marketing Technology

Personalization, Social Media and SEO Top Marketing Advances of Last Decade

Your Website in Three Words

SHSMD19 Day 3 – Exhibit Hall Was Like A Box of Chocolate

SHSMD19 Day 2 – Successful Combinations

Choosing the Best CMS for Healthcare Marketers

Marketing Automation Software: Are You Using it Right?

Healthcare Conferences

7 Tips for Marketers When a Conference Cancels

Watch the New #HITMCUnicorn Tag During #HIMSS20

What Can Health IT Marketers Learn From Our Pharmacy Peers?

5 Tips for Vendors Without Booths at HIMSS

Future of Pharma Marketing – A Fantastic Learning Opportunity

4 Ways to Convince Your Boss To Send You to a Conference

Leadership & Management

Marketing at Scale is the Wrong Focus for B2B Healthcare Startups

Wise Words from Wise Guy

Marketers Need New Skills in a Value-Based World

12 Quick Wins With Your Leftover Marketing Budget

How Can Your Company Tackle Glassdoor from a Marketing Perspective?

Other Categories

Branding

8 articles

Digital Marketing

12 articles

Email Marketing

2 articles

Event Marketing

21 articles

Healthcare

5 articles

Marketing Career

8 articles

Marketing General

2 articles

Marketing to Healthcare Orgs

9 articles

Marketing to HealthIT Companies

1 articles

Marketing to Patients

11 articles

Marketing to Physicians

4 articles

Media

8 articles

Patient Experience

4 articles

PR and Communications

12 articles

Product Marketing

1 articles

Social Media

14 articles

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!