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SHSMD19 Day 3 – Exhibit Hall Was Like A Box of Chocolate

September 11, 2019

“Exhibit Halls are a like a box of chocolates. You never know what you’re going to get” (possible line if Forrest Gump was a regular healthcare conference attendee). The exhibit...

SHSMD19 Day 2 – Successful Combinations

September 10, 2019

Day 2 at SHSMD19 was all about making 1 + 1 = 3. My entire day was filled with examples of two or more disparate elements being combined to create something that is greater than...

Website Strategy & Design

September 9, 2019

For over twenty years, websites have ben the primary place people go to learn about products, services and companies/organizations that they are interested in. See something you...

SHSMD19 Day 1 – Getting Comfortable with Contradiction

September 8, 2019

Day 1 of the annual Society for Healthcare Strategy & Market Development Conference (SHSMD19) was all about getting comfortable with contradictions. Even the weather was a...

Content Marketing

SHSMD19 Day 2 – Successful Combinations

SHSMD19 Day 1 – Getting Comfortable with Contradiction

Squeezing Every Last Drop of ROI Out of Your Marketing Campaign

Make the most of your content investment

7 Tips for Getting Case Studies

Marketing Strategy

Website Strategy & Design

Are You Speaking Their Language in Your Marketing?

HITMC 2019: What will be your “moments that matter?”

The Math That Changed Everything

12 Quick Wins With Your Leftover Marketing Budget

2017 Health Care Marketing Resolutions – #HITMC Twitter Chat Topics

Marketing Technology

SHSMD19 Day 3 – Exhibit Hall Was Like A Box of Chocolate

SHSMD19 Day 2 – Successful Combinations

Choosing the Best CMS for Healthcare Marketers

Marketing Automation Software: Are You Using it Right?

Marketing Automation for Healthcare IT

Conquer Healthcare Tradeshows with Marketing Automation

Healthcare Conferences

SHSMD19 Day 3 – Exhibit Hall Was Like A Box of Chocolate

SHSMD19 Day 2 – Successful Combinations

SHSMD19 Day 1 – Getting Comfortable with Contradiction

7 Exciting Things at #SHSMD19

PowerPoint Is Drowning Your Healthcare Message

A monster, a banana and a sign makes for memorable marketing at HIMSS19

Leadership & Management

Marketers Need New Skills in a Value-Based World

12 Quick Wins With Your Leftover Marketing Budget

How Can Your Company Tackle Glassdoor from a Marketing Perspective?

What Health IT Can Learn From Car Dashboards

How Can You Tell When a Company is Good at Marketing?

Other Categories

Branding

4 articles

Digital Marketing

8 articles

Email Marketing

1 articles

Event Marketing

13 articles

Healthcare

5 articles

Marketing Career

7 articles

Marketing General

2 articles

Marketing to Healthcare Orgs

7 articles

Marketing to HealthIT Companies

1 articles

Marketing to Patients

8 articles

Marketing to Physicians

4 articles

Media

8 articles

Patient Experience

2 articles

PR and Communications

10 articles

Product Marketing

1 articles

Social Media

7 articles

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!