By Andy Pollock, Senior Director, Client Services from BrandActive Here’s a fact worth noting: 90% of the hospitals with the highest loyalty scores are part of larger...
Three Ways to Improve Patient Experience During a Rebrand
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Parody + Humor in Marketing
On June 6th, Taco Bell announced the return of their Nacho Fries by releasing another parody movie trailer. “Chasing Gold” stars Darren Criss and even features an epic song called...
Making Things Easy For Your Audience
As marketers, one of the most important questions we can ask ourselves is: “How easy are we to work with?” – as in how easy is it to download the whitepaper? Request a demo? Get...
Squeezing Every Last Drop of ROI Out of Your Marketing Campaign
Article by Matt Waterwall, TradeTec Account Executive As a first-time sponsor, exhibitor, and participant of HITMC19, the one major piece that I was blown away by was the sense of...
