Latest Articles

Stop Trying to be Amazon

Stop Trying to be Amazon Despite the pandemic, the wave of consumerization continues to wash over healthcare. Organizations are still adopting new technologies and processes...

Are Press Releases Really a Sales Tool?

Press releases are a fantastic asset for both marketing and sales, but should they be considered more of a sales enablement piece or marketing asset? The consensus answer from the...

Still Standing – 2020 Strategic Plans

I’m going to bet many of us ripped up our strategic plans when the pandemic arrived. To survive, we learned how to be nimble, resourceful and adaptable. I believed it was the only...

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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!