Stop Trying to be Amazon Despite the pandemic, the wave of consumerization continues to wash over healthcare. Organizations are still adopting new technologies and processes...
Stop Trying to be Amazon
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Are Press Releases Really a Sales Tool?
Press releases are a fantastic asset for both marketing and sales, but should they be considered more of a sales enablement piece or marketing asset? The consensus answer from the...
Think You Can Spot a True Jingle?
When you think of a memorable jingle, what comes to mind? Is it the Folgers jingle, the Oscar Meyer Weiner jingle or maybe it’s the famous “Give Me a Break”...
Still Standing – 2020 Strategic Plans
I’m going to bet many of us ripped up our strategic plans when the pandemic arrived. To survive, we learned how to be nimble, resourceful and adaptable. I believed it was the only...
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