Article by Matt Waterwall, TradeTec Account Executive As a first-time sponsor, exhibitor, and participant of HITMC19, the one major piece that I was blown away by was the sense of...
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PowerPoint Is Drowning Your Healthcare Message
Article by Heather Haugen, PhD from Atos Digital Health Solutions. I got the call on a Thursday afternoon, an invitation to present at a healthcare conference. I was passionate...
How do Marketers Justify Their Trade Show Spend
…if Staffers Aren’t Maximizing Return on Investment (ROI) and Objectives (ROO)? Part Two of a Two-Part Article by Bill Lauf Jr., Strategy Consultant for Skyline...
Here’s Why Your Execs Aren’t Thought Leaders
By Marnie Hayutin, Hayutin Creative With countless executives weighing in on everything from interoperability to value-based care, it’s pretty clear that thought leadership is a...
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