On last week’s monthly #HITMC chat, the community came together to discuss case studies – one of the hardest marketing assets to create and procure. It is not uncommon for case...
7 Tips for Getting Case Studies
Latest Articles
The Math That Changed Everything
I was recently a guest on Whitney Cole’s “The Mission Maven” podcast. We had a fantastic discussion on why Total Addressable Market (TAM) is important for healthcare marketers. On...
A monster, a banana and a sign makes for memorable marketing at HIMSS19
I love walking through the exhibit hall at the annual HIMSS conference. To me there is no better learning lab for marketing tactics. If you stand and watch, you can see, in real...
Last-Minute Conference Prep: 5 Pro Tips for Marketers
Last year, I wrote an article that shared five ways to get value with only a week to go before the annual HIMSS conference: Attend as many meetups as you can Search for sessions...
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