For the first #HITMC chat of 2019 I thought it would be interesting to discuss the skills Marketing, PR and Communication professionals need to be successful in today’s healthcare...
Assessing the Skills We Have & Acquiring the Skills We Need
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Marketers Need New Skills in a Value-Based World
As we continue to accelerate towards a value-based system, healthcare marketers need to master new skills that are not traditionally considered “marketing”, in order to thrive. In...
What Phishing Can Teach Us About Email Marketing
The November 2018 #HITMC Twitter Chat focused on Effective Email Marketing. These chats are virtual crowd-sourced masters classes. I always come away with actionable insights that...
First Ever Taste-of-HITMC Event Delivers
Exhibiting, sponsoring and attending healthcare conferences is expensive. When a conference does not deliver on expectations, leaders look to the Marketing Team (not Sales) for an...
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