2021 Medigy HITMC Awards

The HITMC Awards celebrate outstanding achievement in healthcare marketing, PR and communications. It is a chance for the Healthcare and IT Marketing Community (HITMC) to acknowledge the marketing work of individuals, health IT companies, healthcare providers, agencies, and associations over the past year.

Do you know a great patient advocate? Did your campaign exceed expectations? Do you work with a rising star? Was there a podcast that blew your mind? If so, nominate them for an Award!

There are 47 Awards available across 22 categories including brand new categories for:

  • ABM Campaign of the Year
  • Ad of the Year (non-video)
  • Best Use of Media Relations
  • Best COVID Pivot
  • Best COVID Public Awareness Campaign
  • Employee Engagement/Internal Communication Campaign of the Year
  • Landing Page of the Year
  • Patient Access Campaign of the Year
  • Virtual Event of the Year

Nominations close on March 26, 2021. Finalists will be announced in April and the winners honored in a special online ceremony in May. There is no cost to submit a nomination and there are no fees charged to any of the honorees or winners.

 

Need help? Here is an example nomination for you to look at.

The 2021 Awards are sponsored by Medigy, a multi-functional platform that connects innovation decision makers to authoritative information, institutions, people and insights.

ABM Campaign of the Year – NEW
This award recognizes the best Account Based Marketing (ABM) campaign by a Health IT company this past year based on results achieved, creativity, resourcefulness and innovation.

Ad of the Year (non video) – NEW
This award is given to the most creative, eye-catching, informative Health IT or Healthcare ad of 2020 (printed or digital). TV Commercials and other video-ads are not eligible for this award. Nominations should include ad results (ie: clicks, impressions or other KPIs). Separate awards for health IT companies, healthcare providers, and agencies.

Agency of the Year
This award honors outstanding achievement by Marketing, PR and/or Communication agencies that has demonstrated industry leadership, produced outstanding results for clients, grown their business/portfolio and contributed back to the healthcare marketing community in the past year. Separate awards for agencies with a health IT focus and those with a healthcare provider focus.

2020 Winners: FINN Partners (Provider Focus), Anderson Interactive (Health IT Focus)

Best Use of Media Relations – NEW
The Best Use of Media Relations Award recognizes the effective and creative use of media relations to execute or support a public relations campaign. Nominations should include a detailed outline of the media aspects of the PR campaign as well as relevant assets sent to media outlets, earned media stories that resulted, and relevant success metrics.

Blog of the Year
This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation. Separate awards for health IT companies, healthcare providers, agencies, and individuals/consultants.

2020 Winners: KNB Communications, Solutionreach, Methodist Health System, Dan Dunlop

COVID Pivot – NEW
This special award recognizes outstanding achievement by an organization that had to pivot their business, operations and/or marketing during the COVID-19 pandemic. To be considered for this award, the impact of the pivot should be any of the following: improved business, business continuation, better service to the community, or improved employee engagement. Examples: Shifting completely to telehealth appointments, focusing exclusively on a COVID software solution or device, moving to a digital-only marketing strategy. Separate awards for health IT companies, healthcare providers, and agencies.

COVID Public Awareness Campaign – NEW
This special award is for the best COVID-related public awareness or educational campaign based on reach, results achieved, creativity, quality of content, and visual/audio appeal. Campaigns related to COVID services or solutions are not eligible for this award. Only campaigns meant to educate/raise awareness with the public or internal staff are eligible.

Employee Engagement/Internal Communication Campaign of the Year – NEW
This award recognizes the best employee engagement campaign this past year based on results achieved, creativity, innovation and visual/audio appeal. Separate awards for health IT companies and healthcare providers.

Health IT Podcast of the Year
This award is given to the best Health IT focused podcast or internet radio show from the past year based on quality of content, audience engagement, regularity of episodes, and overall production.

2020 Winner: The Redox Podcast – Redox

Health/Healthcare Podcast of the Year
This award is given to the best Health or Healthcare focused podcast or internet radio show from the past year based on quality of content, audience engagement, regularity of episodes, and overall production.

2020 Winners: To Care is Human – The Beryl Institute, MomDocs – St. Louis Children’s,

Health IT Trailblazer of the Year
This award recognizes an individual for their leadership, mentorship and innovative contributions to the field of Healthcare and Health IT. Whether they are recognized or not, these individuals are considered “disruptors” or even “disturbers”. They are the pioneers forging a path for the healthcare industry to follow.

2020 Winner: Jane Sarasohn-Kahn

Landing Page of the Year – NEW
This award recognizes the best designed and most effective landing page of 2020. Nominations will be judged on overall layout, ease of navigation, clarity of message, clarity of the call-to-action and results achieved. Separate awards for health IT companies and healthcare providers.

Marketing Campaign of the Year
This award recognizes the best marketing or PR campaign by a Health IT company this past year based on results achieved, creativity, innovation and visual/audio appeal.

2020 Winner: Signature Healthcare, Lenovo

Marketing Person of the Year
This award recognizes the outstanding work and achievement of a marketing, PR or communications professional in the past year. This person has demonstrated outstanding leadership, resourcefulness, creativity and teamwork over the past year. Separate awards for individuals at health IT companies, healthcare providers and agencies.

2020 Winners: Beth Cooper – KNB Communications, Larry Kaiser – Optimum Healthcare IT, Suzanne Hendery – Renown Health

Marketing Team of the Year
This award recognizes the Marketing Team that has achieved outstanding results, worked cohesively together, collaborated well with other departments and produced stand-out content, campaigns and programs over the past year. Separate awards given to teams at health IT companies and healthcare providers.

2020 Winner: WebPT

Patient Access Campaign of the Year – NEW
This award recognizes the best patient access marketing or PR campaign by a Healthcare Provider this past year based on results achieved, creativity, innovation and visual/audio appeal.

Patient Advocate of the Year
This award recognizes the tireless efforts of an individual who is working to improve healthcare for patients. It is awarded to an individual that has raised awareness about the rights of patients, helped to make healthcare more patient-centered, brought the patient perspective to the design of IT solutions/healthcare workflows, or has directly improved the healthcare journey of a patient at the local, regional or national level.

2020 Winner: Barby Ingle

Rising Star 2021
This award recognizes the outstanding work and achievement of a marketing, PR or communications professional who has been in healthcare for less than three years. This person has demonstrated outstanding resourcefulness, creativity, personal growth and willingness to learn the complexities of the healthcare market. Separate awards for individuals at health IT companies, healthcare providers and agencies.

2020 Winner: Laura Bastardi – Matter Communications, Dalton Patterson – CorroHealth

Social Media Use
This award recognizes the organizations that produced great content and engaged audiences on social media platforms (like Twitter, Facebook, YouTube, Instagram, LinkedIn, and yes, even TikTok) in the past year. Separate awards for health IT companies, healthcare providers, and agencies.

2020 Winners: AdvancedMD, Ochsner

Video of the Year
This award is given to the best promotional/marketing video this past year based on creativity, visual appeal, clarity of message and production quality. Separate awards for health IT companies and healthcare providers. Foundation videos are eligible.

2020 Winners: MEDHOST, Salinas Valley Memorial Healthcare System

Virtual Event of the Year – NEW
This award goes to the organization that held the best virtual event in 2020. Nominations are judged on the complexity of event, feedback/comments from attendees, session variety (panels vs lecture vs other formats), creativity and innovation. User conferences are eligible. Separate awards for health IT companies, healthcare providers, and associations

Website of the Year
This award is given to the best website based on ease of navigation, visual appeal, mobile experience and quality of content. Separate awards for health IT companies, healthcare providers, and agencies.

2020 Winners: Clarity Quest, TigerConnect, Northwell Health

 

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About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!