2020 Medigy HITMC Awards

The 2020 Medigy HITMC Awards are a celebration of outstanding achievement in marketing, PR and communications for healthcare and Health IT. It is a chance for the Healthcare and IT Marketing Community (HITMC) to come together and acknowledge the hard work and efforts of individuals, Health IT companies, healthcare providers and agencies.

The Healthcare and IT Marketing Community (HITMC) is a tight-knit group bound together by a passion for and a love of PR, communications and marketing in healthcare and Health IT. The central idea behind HITMC is to bring together smart, innovative and hard-working healthcare marketing professionals to learn from each other.

This is achieved by creating a culture where sharing, mutual respect and lifting each other up is the norm. The annual HITMC Awards are an embodiment of this ethos. They are meant to celebrate the best individuals and organizations who have elevated healthcare marketing, PR and communications in the past year. There was no cost to submit a HITMC Award nomination and there are no fees charged to any of the honorees or winners. That just wouldn’t feel right.

In each category, the Awards Committee reviewed the nominations that were submitted. From the nominations three Honorees were selected in each category. A separate panel of judges then reviewed the Honorees and a winner in each category was chosen.

Thank you to everyone who submitted a nomination. The quality of the submissions was extremely high. It was difficult for the Committee and the judges.

The 2020 Awards are sponsored again by our friends at Medigy. Visit their website to learn more about their new free content aggregation capabilities designed specifically for healthcare marketers.

Congratulations to the 2020 Medigy HITMC Award Winners:

Individual Awards

Provider Awards

Health IT Awards

Agency Awards

Below is the full list of Honorees:

  1. Individual Awards
  2. Healthcare Provider Awards
  3. Health IT Awards
  4. Agency Awards

Individual – Patient Advocate of the Year
This award recognizes the activity of an individual in advocating on behalf of patients in healthcare. It honors tireless warriors who are making a difference in the care patients receive locally, regionally or nationally.

  • Morgan Gleason. Morgan is only 21 years old and has already spent 6 years as a patient advocate. She continues to branch into new areas and topics, and she was able to use social media this year to share her message much broader and on currently relevant topics. She wrote and spoke about price transparency, and she was interviewed by several news organizations and had her story featured on CBS This Morning.
  • Barby Ingle. Barby is a chronic pain educator, patient advocate, and president of the International Pain Foundation. She is also a motivational speaker and best-selling author. Barby shares her healthcare story because what happened to her should not happen to others. It took 3 years, 43 providers, and being over-, under- and mis-treated before receiving a proper diagnosis. She wants other rare patients to have an easier time with diagnosis, treatments, and long-term outcomes.
  • Mike Wenger. A brain tumor patient and software developer, Mike Wenger has dedicated his career to helping patients access and enroll in clinical trials. He is the founder ofClinical Trial Connect and the new Vice President of Patient Engagement for TrialScope, where he is spearheading a project connecting sponsors, recruiters, advocacy groups and patients for clinical trials. Mike is uniquely qualified to lead this endeavor; he brings his perspective of the patient journey, coupled with his extensive technological expertise.

Individual – Health IT Advocate of the Year
This award recognizes individuals who have gone above and beyond in advocating for the Health IT community. It honors their work in the past year to push the industry forward and their dedication to improving healthcare through technology.

  • Matt Fisher. Matt is a partner and chair of the Health Law Group at Mirick O’Connell where he advises clients on HIPAA, the Stark Law and other regulations. He is an active leader with the American Bar Association Health Law Section as well as HIMSS. Matt is also the host of Healthcare de Jure, an internet radio show. Through Twitter and his in-person speaking Matt has helped Health IT companies navigate the complex regulatory and legal hurdles in healthcare.
  • Jane Sarasohn-Kahn. Jane is a health economist with a knack for getting to the heart of healthcare issues in a few short sentences where it would take others pages to reach the same point. Jane has pushed the Health IT industry forward with her well-researched and expertly articulated blogs, articles and book.  In fact, her book, HealthConsuming: From Health Consumer to Health Citizen, was included in the prestigious Gary’s Book Club at CES 2020. In her speaking and panel appearances she constantly reminds us to consider the impact on patients.
  • Dr. Nick van Terheyden. Dr. Nick (as he is commonly known) is a tireless advocate for health IT and in particular cybersecurity. He is the host of a popular internet radio show – The Incrementalist, host of a regular YouTube series – Incremental Steps, a speaker at many conferences and CEO of Lissen Laboratories. In all of his endeavors, Dr. Nick has sought to improve the quality, resiliency and usefulness of technology solutions in healthcare.

Individual – Blog of the Year
This award is given to the author(s) of the best healthcare related blog of the past year. The blog must not be affiliated with any company.

Individual – Podcast of the Year
This award is given to the best healthcare related podcast or internet radio show of the past year. The podcast must not be affiliated with a for-profit company.

Healthcare Rising Star
This award recognizes the outstanding work and achievement of a marketing, PR or communications professional, who works at a healthcare provider organization or Health IT company and has been in healthcare for less than two years. This person has demonstrated outstanding resourcefulness, creativity, personal growth and willingness to learn over the past year.

  • Dalton Patterson – TrustHCS. Dalton has a personal goal to make an impact on the industry’s approach to social media and the sterile and stale approach typically taken in the industry. He wanted to incorporate the same social media trends and personality from other industries into the healthcare space. He broke the mold in 2019 with the #RoadtoAHIMA campaign that drove exceedingly creative interactions.
  • Paige Grogan – Carisk Partners. Paige understands her support role and is not seeking visibility or notoriety. She simply performs beyond expectations and is recognized for her work without requiring fanfare. Paige has a curious mind and is always exploring new ways to enrich our campaigns— she is innovative and likes to test new solutions
  • Matt DiVenere – naviHealth. Matt is a consummate professional and is always looking for ways to increase his knowledge of the industry while at the same time have an impact on it. He works very hard to plan and execute campaigns while dealing with typical budget and resource constraints. Matt is always looking for new and better ways to do things.

Provider – Marketing Person of the Year
This award recognizes the outstanding work and achievement of a marketing, PR or communications professional, who works at a healthcare provider organization. This person has demonstrated outstanding leadership, resourcefulness, creativity and teamwork over the past year.

  • David Elstein – American Board of Orthopaedic Surgery. David is a one person marketing department. He does everything from recording and hosting podcasts to running the organization’s social media presence to managing all communications with ABOS’ 27,000 orthopaedic surgeon diplomates. The American Board of Orthopaedic Surgery is the organization that establishes and maintains the educational and performance standards for orthopaedic surgeons.
  • Suzanne Hendery – Renown Health. Suzanne leads perhaps the most dynamic marketing team among provider organizations. Their thought leadership marketing program has put the organization on the national map! Their CEO, Dr. Tony Slonim who is featured in the campaign, was named to Modern Healthcare’s list of 50 Most Influential Physician Leaders. The campaign has led to articles, podcasts, webinars, and conference speaking engagements.
  • Lorraine McGrath – Signature Healthcare. Lorraine led Signature Healthcare through a dramatic shift of organizational culture as it moved to embrace patient safety as its #1 priority. Running a seriously under-resourced marketing department at a small hospital in Massachusetts, Lorraine has overseen the development and execution of a phenomenal patient safety campaign that has Signature Healthcare recognized as one of the safest hospitals in America

Provider – Marketing/PR Campaign of the Year
This award recognizes the best marketing or PR campaign by a healthcare provider organization this past year based on results achieved, creativity, innovation and visual/audio appeal.

Provider – Social Media Use/Campaign of the Year
This award recognizes the best use of social media or social media campaign by a healthcare provider organization this past year based on results achieved, creativity, innovation and overall appeal.

Provider – Blog of the Year
This award is given to the healthcare organization with the best blog of the past year based on quality of content, frequency of updates and overall presentation.

Provider – Podcast of the Year
This award is given to the best podcast or internet radio show by a healthcare provider organization of the past year based on quality of content, regularity of episodes updates and overall production.

Provider – Video of the Year
This award is given to the best video by a healthcare provider organization this past year based on quality of content, creativity, and overall appeal.

Provider – Website of the Year
This award is given to the best healthcare provider website based on ease of navigation, visual appeal, mobile experience and quality of content.

Health IT  – Marketing Person of the Year
This award recognizes the outstanding work and achievement of a marketing, PR or communications professional, who works at a Health IT company. This person has demonstrated outstanding leadership, resourcefulness, creativity and teamwork over the past year.

  • Brett Christiansen – AdvancedMD. Brett encourages creativity and fosters an environment where people can be their most innovative. He is always coming up with new ideas, and works well when others come up with equally great ideas. Another thing that everyone who works with Brett appreciates is his willingness to “go to bat” for his employees and colleagues. Brett is always enabling other people to succeed and is the first to share credit.
  • Larry Kaiser – Optimum Healthcare IT. Larry is a passionate individual that strives to spread great marketing. He takes pride in the work and efforts of himself and his team. Larry is a great person to work with and he always pushes the limits of possibility with the work we do internally. He makes magic happen with a non existent marketing budget!
  • Claire Pfarr – eVideon. Claire is a bubbly, ball of enthusiasm and energy. She brings creative ideas and well thought-out plans to her role at eVideon every day. Claire is incredibly resourceful and has found ways to get the seemingly impossible done. Her passion for writing and marketing shine through in everything she does.

Health IT  – Marketing Team of the Year
This award recognizes the Marketing Team at a Health IT company that has achieved outstanding results, worked cohesively together, collaborated well with other departments and produced stand-out content, campaigns and programs over the past year.

Health IT – Marketing/PR Campaign of the Year
This award recognizes the best marketing or PR campaign by a Health IT company this past year based on results achieved, creativity, innovation and visual/audio appeal.

  • Lenovo for their multi touchpoint ABM campaign
  • MEDHOST for their community hospital multi-media campaign
  • OnlyBoth for their PR campaign around their benchmarking insights for LTPAC & SNF verticals.

Health IT – Social Media Use/Campaign of the Year
This award recognizes the best use of social media or social media campaign by a Health IT company this past year based on results achieved, creativity, innovation and overall appeal.

Health IT – Tradeshow Theme/Campaign of the Year
This award recognizes the best tradeshow theme or campaign by a Health IT company this past year based on results achieved, creativity, originality and overall appeal.

Health IT – Blog of the Year
This award is given to the Health IT company with the best blog of the past year based on quality of content, frequency of updates and overall presentation.

Health IT – Podcast of the Year
This award is given to the best podcast or internet radio show by a Health IT company of the past year based on quality of content, regularity of episodes updates and overall production. 

Health IT – Video of the Year
This award is given to the best video by a Health IT company this past year based on quality of content, creativity, and overall appeal.

Health IT – Website of the Year
This award is given to the best Health IT company website based on ease of navigation, visual appeal, mobile experience and quality of content.

Agency – Marketing Person of the Year
This award recognizes the outstanding work and achievement of a marketing, PR or communications professional, who works at a healthcare agency. This person has demonstrated outstanding leadership, resourcefulness, creativity and teamwork over the past year.

  • Beth Cooper – KNB Communications. A natural marketer and humbling team leader is not enough to describe Beth. She takes on any challenge that comes her way whether it is a new client project or generating new leads. Beth is an expert in the marketing field and we are so lucky to be able to work with such a clever, thoughtful, and intelligent marketer. Beth makes an impact everywhere she goes.
  • Jennifer Jennings – Anderson Interactive. Unwavering in her commitments to the agency, Jennifer brings more than a decade in healthcare IT communications expertise to her team and clients and is an invaluable asset for the continual and strategic growth of the agency. We are lucky to have such dynamic young talent bringing these fresh perspectives.
  • Ryan Lilly – Matter Communications. Ryan helped to launch the Health portfolio and grew it to 20 clients this past year. He is super-active online and in various marketing communities both locally and nationally.

Agency – Blog of the Year
This award is given to the healthcare agency with the best blog of the past year based on quality of content, frequency of updates and overall presentation.

Agency – Website of the Year
This award is given to the best healthcare agency website based on ease of navigation, visual appeal, mobile experience and quality of content.

Agency – Rising Star
This award recognizes the outstanding work and achievement of a marketing, PR or communications professional, who works at a healthcare agency and has been in healthcare for less than two years. This person has demonstrated outstanding resourcefulness, creativity, personal growth and willingness to learn over the past year.

  • Laura Bastardi – Matter Communications. Laura has risen from Intern to Account Executive in two short years. Anyone familiar with agency life knows how unusually aggressive that is, especially at an established firm like Matter. Her dynamism with clients relative to her experience is a marvel to behold. She consistently delivers results above the stated metrics for a large, demanding, all-healthcare client portfolio.
  • Lacy Herman – Anderson Interactive. Lacy is eager, professional, committed and exacting. She has already taken over major strategic and tactical pieces of our agency – from our events and awards program through newsletters, press releases and website management. She has also grabbed the reins of our largest social media account and has become the de facto boss of all things search engine marketing and analytics.
  • Jemma Roche – KNB Communications. Jemma is creative and is always searching for interactive ways for others to learn about Health IT, such as her creation of the KNB Halloween Healthcare Quiz that was super refreshing and successful. She is a leader and a mentor that is always willing to go above and beyond to learn and share her knowledge, and that makes her a rising star that will only get brighter!

Agency – Agency of the Year (Provider Focus)
This award honors outstanding achievement by a provider-focused agency that has demonstrated industry leadership, produced results for clients, grown their business/portfolio and contributed back to the healthcare marketing community.

Agency – Agency of the Year (Health IT Focus)
This award honors outstanding achievement by a Health IT-focused agency that has demonstrated industry leadership, produced results for clients, grown their business/portfolio and contributed back to the healthcare marketing community.

Congratulations to all the 2020 Medigy HITMC Award Winners and Honorees!

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About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!