The primary goal of early-stage marketing is to establish trust with your target audience. It is the foundation of all relationships and without it...
Trust in Healthcare Marketing
Latest Articles
The Marfan Foundation Taps Health/Tech and Communication Executives as Advisors to its National Board
AVIA Selects Aria Marketing as Public Relations Agency of Record
Three Ways to Improve Patient Experience During a Rebrand
ApprioHealth Names Vice Presidents to Sales, Marketing and Business Development Team
Community Announcements
We recently held two meetups for the HITMC community. The first was in Chicago on May 21st (sponsored by TradeTec Skyline) and in Atlanta on June 11th (sponsored by MERGE Atlanta). The meetups were open to anyone in the area, including friends from...
Thank you to the members of the community who shared photographs, tweets and their personal thoughts during the 2019 Healthcare and IT Marketing Conference (HITMC19). By sharing, you helped people who couldn’t join us in Boston to be a part of...
On Friday April 19th the 2019 Medigy HITMC Awards were handed out at the annual Healthcare & IT Marketing Conference. The Awards are meant to showcase and acknowledge the amazing work being done in healthcare marketing and PR. They are an...
HITMC Chat
The primary goal of early-stage marketing is to establish trust with your target audience. It is the foundation of all relationships and without it nothing happens – no messages are received, no calls-to-action taken. Establishing trust in...
On June 6th, Taco Bell announced the return of their Nacho Fries by releasing another parody movie trailer. “Chasing Gold” stars Darren Criss and even features an epic song called “Love of My Life”. It is simultaneously a send up of rags-to-riches...
Building a strong personal brand is critical to your professional success. It is more important than your track record, awards you have won or the number of connections you have. Over the long term, your reputation and your brand are what will carry...
News
Backpack Health CEO James Cavan and Finn Partners Global Health Managing Partner Gil Bashe selected to advance Foundation efforts supporting people with genetic aortic conditions. PORT WASHINGTON, N.Y., July 1, 2019 /PRNewswire/ — The Marfan...
Leading Healthcare Innovation Network Teams up with Healthcare-Focused PR and Marketing Firm to Amplify its Mission, Initiatives and Thought Leadership Newton, MA – June 25, 2019 – Aria Marketing, a leading healthcare public relations and...
Christine Jones to Direct Marketing and Trey Dart to Champion Business Growth in RCM Washington, D.C., June 19, 2019 — ApprioHealth, a leading provider of advanced technology and specialized revenue cycle management (RCM) solutions for commercial...
Innovative collaboration to help clients realize the possibilities of data June 12, 2019 10:54 AM CHICAGO–(BUSINESS WIRE)–MERGE, a premium creative, marketing and technology company, announced today that it will offer marketing and...
CHICAGO, June 13, 2019 /PRNewswire/ — AbelsonTaylor, the world’s largest independent health and wellness advertising agency, has named Lynnette Hunter, senior vice president, account director, and Tristen George, senior vice president...
BOCA RATON, Fla., June 11, 2019 /PRNewswire/ — Cross Country Healthcare, Inc., (Nasdaq:CCRN) a leading provider of healthcare workforce solutions and staffing services nationwide, today announced it has transformed its corporate identity to...
MIAMI, May 23, 2019 /PRNewswire/ — VITAS® Healthcare, the nation’s leading provider of end-of-life care, has won 16 awards for multimedia marketing from the Aster Awards, an elite competition recognizing outstanding excellence in...
Matter Communications Wins Gold: Named PR Agency of the Year by the 2019 American Business Awards® Double-Digit Revenue Growth, Positive Company Culture and Impressive Client Roster Key to Winning the Gold Stevie Award May 14, 2019...
WINSTON-SALEM, N.C., May 7, 2019 /PRNewswire/ — Novant Health has hired Vicky L. Free as the new senior vice president and chief marketing officer. Free has more than 25 years of experience in marketing and brand management. She reports...
April 16, 2019 — Johns Hopkins Medicine announced yesterday the appointment of Suzanne Sawyer as senior vice president, chief marketing and communications officer for Johns Hopkins Medicine. She will begin her new role on June 24. Sawyer brings more...