This month at HITMC, we are discussing all things Account-Based Marketing. And there are a few reasons why. Reason #1, you – our readers, asked...
Ask an ABM Expert: Advice for Jump Starting your ABM – Part 1
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Community Announcements
One of the greatest honors we have here at HITMC HQ is announcing the winners of the annual Awards. On June 30th, the Healthcare and IT Marketing Community (HITMC) gathered online for the 2020 Medigy HITMC Awards Event. With COVID-19 still raging...
The 2020 Medigy HITMC Award Honorees were announced last week. You can see the full list on this new page on our website. Based on the tremendous response in 2019, this year’s Awards were expanded to a record 27 categories including new ones...
On 23 March 2020, the team at Healthcare Scene (HITMC’s parent organization) launched a special program, called Pay-HIT-Forward, that was designed to help the Health IT community. We significantly discounted our four most popular media packages and...
HITMC Chat
For years, many organizations became entrenched in the traditional demand generation model where the quantity of leads is favored over quality. This model is based on the old adage: “He who casts the biggest net, catches the most fish.”...
This year has changed a lot for marketers. With in-person events being cancelled, we are all trying our best to think of new and innovative ways of getting in front of our audiences. To help us do that, now more than ever we are relying on an old...
Marketing Automation (MA) refers to software platforms and technologies that help teams automate repetitive tasks, align sales and marketing activities across channels, and access lead data from a single source. When implemented effectively, your...
News
National Market Research Company Ranks Healthcare-Focused Marketing and Public Relations Agency as Top Firm for a Second Year; Coincides with Increased Demand for PR Services Amid COVID-19 Crisis Newton, MA – August 5, 2020 – Aria Marketing, a...
Healthcare PR firm lands key media placements for new client within first 30 days Cumming, Ga. — July 28, 2020 — Agency Ten22, an award-winning healthcare public relations and digital marketing services company, announces the addition of Vispa to...
Bloomfield Hills, MICH., July 14, 2020 – Envision Health, an international full-service healthcare marketing and PR consulting firm, is being recognized as one of the 2020 awardees for the Michigan 50 Companies to Watch award, presented by...