At our HITMC marketing events, there are a number of themes or ideas that keep popping up over and over. We should probably put some of these major...
Are You Speaking Their Language in Your Marketing?
Latest Articles
Community Announcements
We’re excited to announce that the next Taste-of-HITMC event will be held Thursday September 12th in Nashville Tennessee. We’re bringing HITMC to the music city because: It’s a cool place to hold an event; Nashville is easy for locals and a great...
We recently held two meetups for the HITMC community. The first was in Chicago on May 21st (sponsored by TradeTec Skyline) and in Atlanta on June 11th (sponsored by MERGE Atlanta). The meetups were open to anyone in the area, including friends from...
Thank you to the members of the community who shared photographs, tweets and their personal thoughts during the 2019 Healthcare and IT Marketing Conference (HITMC19). By sharing, you helped people who couldn’t join us in Boston to be a part of...
HITMC Chat
My colleague John Lynn and I recently had a discussion on the role of media in healthcare. As is usual, John and I were mostly aligned in our viewpoints. There were, however, a few questions that generated a lot of discussion…and I thought it would...
The primary goal of early-stage marketing is to establish trust with your target audience. It is the foundation of all relationships and without it nothing happens – no messages are received, no calls-to-action taken. Establishing trust in...
On June 6th, Taco Bell announced the return of their Nacho Fries by releasing another parody movie trailer. “Chasing Gold” stars Darren Criss and even features an epic song called “Love of My Life”. It is simultaneously a send up of rags-to-riches...
News
Former Senior Director from Conduent Joins Protenus Team. Monica Giffhorn joins as Vice President of Marketing as Protenus continues to focus on customer acquisition and market development. Baltimore, MD Aug. 12, 2019 — Protenus, the healthcare...
We’re excited to announce that the next Taste-of-HITMC event will be held Thursday September 12th in Nashville Tennessee. We’re bringing HITMC to the music city because: It’s a cool place to hold an event; Nashville is easy for locals and a great...
Klick joins Amazon, Chobani, L’Oréal, Morgan Stanley, P&G, and other trailblazers on list; award marks a record 9 Best Workplace wins for Klick this year TORONTO, ON/NEW YORK, NY – August 5, 2019 – Klick Inc. today announced it has been named to...
McCann Health Wins “Most Awarded Network” Second Year In A Row At The 2019 Creative Floor Healthcare Awards Awards Included Best of the Best Wins for Bravest Client for Eli Lilly/McCann Health New York, Best Creative for Alok Saini of...
Backpack Health CEO James Cavan and Finn Partners Global Health Managing Partner Gil Bashe selected to advance Foundation efforts supporting people with genetic aortic conditions. PORT WASHINGTON, N.Y., July 1, 2019 /PRNewswire/ — The Marfan...
Leading Healthcare Innovation Network Teams up with Healthcare-Focused PR and Marketing Firm to Amplify its Mission, Initiatives and Thought Leadership Newton, MA – June 25, 2019 – Aria Marketing, a leading healthcare public relations and...
Christine Jones to Direct Marketing and Trey Dart to Champion Business Growth in RCM Washington, D.C., June 19, 2019 — ApprioHealth, a leading provider of advanced technology and specialized revenue cycle management (RCM) solutions for commercial...
Innovative collaboration to help clients realize the possibilities of data June 12, 2019 10:54 AM CHICAGO–(BUSINESS WIRE)–MERGE, a premium creative, marketing and technology company, announced today that it will offer marketing and...
CHICAGO, June 13, 2019 /PRNewswire/ — AbelsonTaylor, the world’s largest independent health and wellness advertising agency, has named Lynnette Hunter, senior vice president, account director, and Tristen George, senior vice president...
BOCA RATON, Fla., June 11, 2019 /PRNewswire/ — Cross Country Healthcare, Inc., (Nasdaq:CCRN) a leading provider of healthcare workforce solutions and staffing services nationwide, today announced it has transformed its corporate identity to...