Community Announcements

Taste-of-HITMC coming to Nashville – Sept 12th 2019

We’re excited to announce that the next Taste-of-HITMC event will be held Thursday September 12th in Nashville Tennessee. We’re bringing HITMC to the music city because: It’s a cool place to hold an event; Nashville is easy for locals and a great...

Chicago & Atlanta Meetup Photos

We recently held two meetups for the HITMC community. The first was in Chicago on May 21st (sponsored by TradeTec Skyline) and in Atlanta on June 11th (sponsored by MERGE Atlanta). The meetups were open to anyone in the area, including friends from...

HITMC19 Summaries and Recaps

Thank you to the members of the community who shared photographs, tweets and their personal thoughts during the 2019 Healthcare and IT Marketing Conference (HITMC19). By sharing, you helped people who couldn’t join us in Boston to be a part of...

HITMC Chat

The Role of Healthcare Media

My colleague John Lynn and I recently had a discussion on the role of media in healthcare. As is usual, John and I were mostly aligned in our viewpoints. There were, however, a few questions that generated a lot of discussion…and I thought it would...

Trust in Healthcare Marketing

The primary goal of early-stage marketing is to establish trust with your target audience. It is the foundation of all relationships and without it nothing happens – no messages are received, no calls-to-action taken. Establishing trust in...

Parody + Humor in Marketing

On June 6th, Taco Bell announced the return of their Nacho Fries by releasing another parody movie trailer. “Chasing Gold” stars Darren Criss and even features an epic song called “Love of My Life”. It is simultaneously a send up of rags-to-riches...

News

Taste-of-HITMC coming to Nashville – Sept 12th 2019

We’re excited to announce that the next Taste-of-HITMC event will be held Thursday September 12th in Nashville Tennessee. We’re bringing HITMC to the music city because: It’s a cool place to hold an event; Nashville is easy for locals and a great...

McCann Health Wins “Most Awarded Network”

McCann Health Wins “Most Awarded Network” Second Year In A Row At The 2019 Creative Floor Healthcare Awards Awards Included Best of the Best Wins for Bravest Client for Eli Lilly/McCann Health New York, Best Creative for Alok Saini of...

Cross Country Healthcare Announces New Corporate Identity

BOCA RATON, Fla., June 11, 2019 /PRNewswire/ — Cross Country Healthcare, Inc., (Nasdaq:CCRN) a leading provider of healthcare workforce solutions and staffing services nationwide, today announced it has transformed its corporate identity to...

Categories

         

About HITMC

The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!