Community Announcements

The New HITMC Website

The new website, officially launching today, will be the central hub for news, updates, resources, thought leadership and practical advice for the Healthcare & IT Marketing Community (HITMC). For the past several months, the HITMC team...

Dan Heath to Deliver HITMC 2019 Keynote

The 2019 HITMC conference is going to cap a year of growth and improvement for the Healthcare and IT Marketing Community. We are hard at work enhancing the HITMC brand, website and programs. The goal is to continue to provide positive and memorable...


Effective Email Marketing

Over the past several months I’ve been doing a deep dive into email marketing. I wanted to learn all the latest tactics and strategies for increasing open rates, improving readability and of course, raising conversion rates. The most...

Effective Content Creation for Healthcare Marketing

This month’s #HITMC Twitter chat is hosted by John Lynn (@techguy), Founder of Healthcare Scene,, and HITMC on Tuesday, October 2nd at Noon ET (9AM PT) on the topic of Effective Content Creation for Healthcare Marketing. After 5...

Squeezing More Value from Events

Conferences and in-person events are still important to healthcare marketers and sales teams. But how can we squeeze more value from events? – especially after the event is over? Join the #HITMC chat Tues Sept 11th at noon ET. For marketers...


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The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations  stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients, or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!