The flow of energy, knowledge, and kindness at the Swaay.Health Event recharged my marketing soul. Even though I was physically exhausted at the end...
The Magic of Bringing People Together at Swaay.Health Live 2024
While we love sharing amazing healthcare marketing content hear at Swaay.Health, there’s just something special about coming together in-person...
Building Engaging Healthcare Websites Requires Balance
Engaging websites in healthcare require a delicate balance between what organizations want to convey and what patients want to access as well as...
Healthcare Marketing Jobs: May 1, 2024
Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot...
Tips to Get Press to Attend Your Event
Having members of the media attend and cover your in-person event can dramatically boost your organization’s market visibility. But how do you...
The inaugural Marketing360 Summit in Nashville TN had thoughtful sessions that encouraged attendees to challenge the “sameness” in healthcare, work more closely with HR, and develop better consumer strategies…and of course AI.
Investing the time and effort to create a solid marketing brief will pay off for all stakeholders - the marketing team, the client, and the agency they are partnering with. Learn more about the elements of an effective brief.
Your organization’s brand story is not the same as its origin story. A brand story is one that encapsulates the essence of what the organization stands for, how it treats customers/patients, the approach it takes to innovation, etc. Learn more about...
At HMPS24, attendees were challenged to build more bridges with internal departments – particularly IS, finance, and the executive team – by “speaking their language” and aligning with their goals. Privacy, ROI, AI, and patient experience were also...
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