Couldn’t make it to Swaay.Health Live 2024 in Atlanta? We got you. Here is the first of three articles where we have gathered summaries from fellow...
5 Infographics Recapping My Experience at Swaay.Health Live 2024, Atlanta
The following is a guest article from Beth Cooper, VP of Marketing + Sales at KNB Communications Swaay.Health Live consistently manages to avoid the...
Brand-to-Demand B2B Healthcare Marketing in 2024
In the complex world of healthcare marketing, establishing a strong brand and generating demand are crucial for growth. Brand-to-demand (B2D)...
Five Personal Takeaways from Swaay.Health Live 2024
The flow of energy, knowledge, and kindness at the Swaay.Health Event recharged my marketing soul. Even though I was physically exhausted at the end...
The Magic of Bringing People Together at Swaay.Health Live 2024
While we love sharing amazing healthcare marketing content hear at Swaay.Health, there’s just something special about coming together in-person...
Engaging websites in healthcare require a delicate balance between what organizations want to convey and what patients want to access as well as between privacy compliance and collecting enough information to provide a personalized experience. Here...
Having members of the media attend and cover your in-person event can dramatically boost your organization’s market visibility. But how do you attract the press to your event? Here are three fantastic tips from an expert.
The inaugural Marketing360 Summit in Nashville TN had thoughtful sessions that encouraged attendees to challenge the “sameness” in healthcare, work more closely with HR, and develop better consumer strategies…and of course AI.
Investing the time and effort to create a solid marketing brief will pay off for all stakeholders - the marketing team, the client, and the agency they are partnering with. Learn more about the elements of an effective brief.
Let's Collaborate
Whether you're looking for coverage of important healthcare marketing news or sharing a best practice so that others can learn from your experience, we'd love to hear from you.
Contribute > Advertise >