At this year’s SHSMD 2020 conference, I had a great time engaging virtually with a number of healthcare marketers. No doubt everyone was burnt out and worn out. Although, the time to get together and connect with people was still welcome...
Patient Marketing
The following is a guest blog post by Yolanda Hernandez, Senior Marketing Strategist at StudioNorth. How are Amazon and Yelp conditioning consumers to expect the same experience when they become patients? People don’t stop acting like customers when...
