Two recent reports by Hootsuite and Hubspot made bold predictions about how businesses will be using social media in 2022. While some predictions are questionable for Health IT B2B companies, the opinions and data supporting those predictions...
Hubspot
Note: In case you missed the other 12 Days of #HITMCChristmas, you can start with the first day here along with the story behind #HITMCChristmas or read all 12 days here as they are published. On the 11th Day of #HITMCChristmas we’re excited to...
Social media CAN be used effectively for lead generation, but it takes time and effort before it yields consistent results. If you are patient and stick with it, inbound leads from social media are a welcome nice top-up to marketing programs. Here...
I consider myself a laggard when it comes to Marketing Automation (MA). In the beginning, I saw MA tools as nothing more than a fancy way to do emails. I remained unconvinced for a long time. It wasn’t until someone on my team sat down and explained...
The following is a guest blog post by Patty Dickerson. Conferences and events are an important part of most marketing strategies, so as marketers it can be a special treat to go to a conference as an attendee. A few weeks ago, I was able to attend...
The following is a guest blog post by Chad Johnson, senior marketing manager for Corepoint Health and also a speaker at HITMC 2015. Earlier today I had a few minutes to spare before I had a date with a dumbell, so I wanted to check out John’s...
