Many marketers were optimistic about the idea of returning to in-person events during 2021, yet as the pandemic raged on in the first half of 2021, many organizations decided to play it safe and stick to the 2020 model of virtual conferences...
#HITMC Chat
It is clear we are entering a time of uncertainty for healthcare conferences. Are we heading back to a world of in-person events with keynotes, breakout sessions and exhibit halls? A hybrid world of online and in-person events? Or is the world of...
Saying that most people spend a good part of their days on social media would NOT be an exaggeration. As of 2021, the number of people using social media is over 3.96 billion worldwide, with the average user having 8.6 accounts on different...
Social media trends are continuously evolving. Platforms introduce new features and change their algorithms and as marketers it is our job to keep up. If you look at Instagram Stories, for example, a few years ago, Snapchat was known for its...
Last week, we had a very lively Tweet Chat with the #HITMC Community about VIDEO. We set out to explore the unique and modern ways you can effectively create a marketing video for your organization without investing copious amount of hours and...
Organizations and brands need to be using video as part of their marketing strategy. This is not new news. This is a given! But over the last few years (and especially the year we all just experienced), there has been a shift. Video has now...