The following is a guest article by Dan Carter, Digital Practice Leader at Real Chemistry We are rapidly approaching two decades of a media landscape in which social media networks have become key drivers of where conversations happen and how...
Healthcare Social Media Marketing
Social media use by B2B Health IT companies has come a long way. In the beginning most viewed social media as another broadcast medium, but now, most have come to realize that it is much more. It has the power to engage audiences, close feedback...
The following is a guest blog post by Colleen Pinto. With the end of the year upon us, many healthIT businesses are evaluating their 2016 marketing ROI and goal setting for 2017. Tis the season for lessons learned. According to HealthcareIT News one...
The following is a guest blog post by Patty Dickerson. In the previous post, we looked at how Glassdoor could be impacting your company’s brand and impacting sales. Social media management is time-consuming and tackling another network might...
The following is a guest blog post by Patty Dickerson. As a B2B marketer primarily focused in the healthcare tech industry, when I think of social media networks, LinkedIn, Twitter, and Facebook naturally come to mind. For many of us, these are the...