Healthcare marketing is unique BUT we can learn and adapt tactics from other industries like retail. Eric Steinberger, Chief Marketing Officer at Atlantic Health System brings fresh, innovative thinking from the retail sector to his role. Check out...
Healthcare PR
John Lynn sat down with Stephanie Fraser to ask about paid vs earned media and how to get media attention at large healthcare conferences. Check out her suggestions.
The HITMC brand has evolved to become Swaay.Health. We've kept all the great things about this community, while expanding the scope and reach. Swaay.Health is now a place for healthcare marketers from provider organizations, medical device makers...
More tech companies want to jump into healthcare, while more healthcare companies want to expand to other industries. Making this leap isn’t easy. Aria Marketing and Escalate PR have teamed up to help make this easier for their clients.
I was browsing through LinkedIn recently and came across this incredible experience that Amanda Griffith shared about an interaction she had with a 20 year veteran of healthcare journalism. She gave me permission to share her experience with our...
As we head into 2023, we sat down with Beth Friedman, Senior Partner at FINN Partners, to look back at health IT PR in 2022 and what we should be watching for in 2023. Friedman brings a unique view to healthcare marketing and PR. She has worked...