It was clear from the number of story pitches that we received leading up to ViVE2022 and HIMSS22 that both conferences would be bigger than anything in 2021. In total, we received over 475 pitches. Sadly, most of those pitches were for product...
Healthcare Media
With just 4 weeks to go until the annual HIMSS conference, PR professionals need to ramp up their efforts now if they want to get press coverage. Most important: reach out to the press contacts you know to get on their calendar before it fills up...
FINN Partners, a leading global marketing agency further expanded its healthcare media portfolio by acquiring Medika.Life, an online publisher of medical-related content. On the surface it is an unorthodox pairing. however, the plan is to keep the...
Members of the press receive an overwhelming number of story pitches, offers for interviews and product briefing notices ahead of major conferences. To stand out, it’s best to send your pitch 3 weeks and follow up 6-7 days ahead of the event...
Earning media coverage is hard. Doing that AND becoming an expert that media outlets turn to for quotes, comments and articles is VERY HARD. Dr. Anton C, Bizzell, CEO of The Bizzell Group, channeled his passion for two important causes and pulled...
Insiders see more paywalls, fewer small publications, and the continued rise of omni-channel distribution in the future for media. This comes after years of declining trust in media outlets and increased scrutiny by advertisers. The media landscape...