How to Market a Straight-Up Boring Product – #HITMC Twitter Chat Topics
It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, February 7th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.
This chat will focus on “How to Market a Straight-Up Boring Product” and is hosted by Erin Heilman (@ErinHeilman) and Shelby Lewis (@SLewisTweets) from @Medisolv. Lest you think that you don’t need to participate in this chat because your product isn’t boring, let me suggest that most Healthcare IT companies have pretty boring products. Sure, to healthcare IT nerds like me and you, they’re not very boring and they may even save many lives. Just because they’re valuable and achieve amazing things doesn’t mean the product isn’t boring. Here’s the litmus test I’d use. If you can’t talk to your spouse about your products (My wife definitely is bored by it), then it’s pretty boring. Even if your product is Kim Kardashian (or insert your preferred form of entertainment) spectacular, join us anyway, so we can learn from you too.
Now, without further ado, here are the 5 questions that will serve as the framework for the discussion:
T1: What platform have you found to be the most attention grabbing for targeting consumers? I.e. Emails, Direct Mail, Web Ads, Social Media. #HITMC
T2: Where do you draw the line between education and sales in your marketing efforts? #HITMC
T3: Have you experimented with video marketing for your product? Tell us your thoughts! #HITMC
T4: If you had to use only one HIT educational format in your marketing, would you choose an infographic, blog, or whitepaper? Why? #HITMC
T5: What is the silliest thing your team has created to make your product marketing more FUN? #HITMC
Bonus: What predictions do you have for HIT marketing in 2017? #HITMC
We look forward to learning from your experience and insights.
The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
3/7 – Marketing Lessons Learned from HIMSS and other Conferences
Hosted by Healthcare Scene
4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22
5/2 – TBD
Hosted by Studio North