SHSMD17 – Day 2 Recap – Keeping it Real

One sign of a good conference is that the day flies by. You wake up, grab a coffee and before you know it the bartender is letting everyone know it’s last call. That was pretty much my Day 2 experience at SHSMD17.

The day started early with a keynote session by futurist Daniel Burrus who spoke about basing strategic decisions on “hard truths” vs soft opinions. According to Burrus a hard truth is a future fact – something that is almost certain to come true. He offered several examples including: more data will move to the cloud, the number of goods purchased online will continue to grow and tasks performed by drones will grow in sophistication.

Burrus provided a fantastic summary slide of his hard truths:

I am convinced Burrus wrote his keynote specifically with Twitter in mind. He delivered his presentation in bite-sized 140 character-long quips which made it easy for live-tweeters to craft their messages. Here are just two examples:

The remainder of SHSMD Day 2 was filled with concurrent sessions separated by breaks in the exhibit hall. Three sessions stood out for me.

Mark Jones, President and Michael Chetham MD, Chief Surgical Quality Officer at Orlando Regional Medical Center presented a raw and unvarnished behind-the-scenes look at how their organization responded to the Pulse Nightclub tragedy in 2016. Both presenters repeatedly spoke about how they relied on the strength of pre-established working relationships with staff, vendors, law enforcement and local city officials to get through the situation. Those relationships were sources of energy and support.

Mark Head, VP of External Affairs at South Nassau Communities Hospital and Bill Wax, President at Wax Custom Communications showed how advanced analytics and predictive marketing helped them improve the utilization (and recognition) of their facility by local residents. They presented a fascinating mashup of patient data, demographic information, spending tendencies and geo-spatial data (from ESRI) that allowed them to better focus their marketing dollars and outreach efforts:

Dan Dunlop (President at Jennings), Julie Henry (VP of Communications at North Carolina Hospital Association) and Vanessa Stafford (Director of Communications and Member Services at New Hampshire Hospital Association) presented a very interesting set of case studies on how they used a combination of social media, dedicated microsites and infographics to engage patients. The latter generated what I consider to be the best quote of the conference so far (from Dan Dunlop):

For me, all the presentations on Day 2 kept things real. Nothing was pie-in-the-sky, everyone presented material that was down-to-earth, immediately implementable and realistic.

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There was no better way to end the day than gathering with friends from the #HITMC #hcldr and #HITsm communities. Turn-out was fantastic. Shout-out to our sponsors @dot_health, represented by @SidoniaRose and @HealthTechJen. Everyone had a great time.

Special mention and thank you to @paul_griffiths for graciously inviting the #HITMC group to join the MedTouch and Acquia dinner event. Your hospitality was amazing and all of us appreciated the yummy pizza!

If you are at #SHSMD17 tomorrow (Tuesday) or are in the Orlando area, we would love to have you join us at the Universal City Walk for #hcldr chat at 8:30pm ET. @dandunlop and I will be live-chatting from a restaurant. We will tweet out the restaurant location once we determine where the SHSMD evening is being held. Hope to see you!

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Colin Hung

Colin Hung is the co-founder of the #hcldr (healthcare leadership) tweetchat one of the most popular and active healthcare social media communities on Twitter. Colin speaks, tweets and blogs regularly about healthcare, technology, marketing and leadership. He is currently an independent marketing consultant working with leading healthIT companies. Colin is a member of #TheWalkingGallery. His Twitter handle is: @Colin_Hung.

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