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3 Things To Look Forward To At #SHSMD17

This week I will be heading to the AHA’s Society for Healthcare Strategy & Market Development annual conference (#SHSMD17) being held in Orlando September 24-27.

SHSMD is targeted at PR, communication and marketing professionals that work on the provider side of healthcare. About half of the attendees are from hospitals and large health systems. The balance are from agencies, marketing service providers and MarTech companies. In 2016, there were over 1,800 attendees along with 140 exhibitors.

As a marketer from the vendor side of healthcare, SHSMD gives me a unique opportunity to get a glimpse of what life is like for marketers inside hospitals. The terminology is the same: acquisition, impressions, conversions, and content, but the context is completely different. Most of us in the HITMC community are ultimately measured in terms of revenues and deals won. At SHSMD the measures of success are patient volume, appointment density and HCAHPS scores.

This will be my third time attending SHSMD and I’m really looking forward to it. I will be live-tweeting the event using the hashtag #SHSMD17 and blogging daily about the latest news from the conference. NOTE: If you use any sort of Twitter utility like Tweetdeck or Hootsuite, I would strongly suggest adding “-booth” to your search parameters to filter out the numerous booth cattle-call tweets…which is really ironic if you think about it.

Here are the top 3 things I’m looking forward to at this year’s event:

  1. Ed Bennett @EdBennett and Cynthia Floyd Manley @CynthiaManley session Improve Patient Satisfaction with Hospital-Sponsored Online Support Groups – Monday September 25th at 11:30am. I met Ed many years ago at a #hcsmca meetup in Toronto organized by my good friend Colleen Young. Ed gave a talk about the challenge of proving the value of social media to hospitalists. His insights were spot-on and I’ve been following him ever since. Similarly I have heard Cynthia speak about her experiences at @VUMCHealth and came away with new appreciation of how hard it is to get content approved for marketing purposes inside a hospital.
  2. SHSMD Exhibit Hall. The SHSMD exhibit hall is fascinating. There is no better way to get a sense of what will be trending next year than to see what the agency vendors are displaying in their booths. In 2015 a lot of signage was centered around patient acquisition. In 2016 it was physician referral directories and matching patients to physicians within the network. As well, there is nothing more fun than to watch vendors try to attract the attention of fellow marketers. Let’s be honest, marketers are jaded when it comes to exhibit halls. We’ve all been there and done that. SHSMD exhibitors, therefore, have to work doubly hard to be noticed. If you watch carefully you can pick up useful ideas that you can use to improve your own booth experience.
  3. Connecting with great people. To me there is nothing better than connecting with people at conferences. I love catching up with old friends (like @DanDunlop and @kate_gillmer from Jennings Healthcare Marketing as well as @SarahBennight from Stericycle Communication Solutions) and trading exploits from the past year. I also enjoy meeting people in-person who I have gotten to know online. However, my favorite is meeting new people and learning their personal stories – especially how they landed in healthcare marketing.

With regard to #3, if you are heading to SHSMD or know someone who is, please let them know about the #HITMC, #HITsm and #hcldr meetup happening on Monday evening 5:30 – 6:30pm at the High Velocity Sports Bar in the conference hotel. The meetup is being sponsored by our good friends at dotHealth. We’ve set up an Eventbrite registration for the meetup – so we can get the right number of tables. It should be a fun event!

Healthcare IT Marketing and PR Community Local Meetups this Fall 2017

Last fall we did a massive tour across the country doing a wide variety of local meetups (I believe 10 in total). It was an incredible experience to have a casual meetup with so many members of the HITMC (Health IT Marketing and PR Community) community including many who weren’t able to make it to the Health IT Marketing and PR Annual conference.

While we won’t be traveling quite as much this year, we are still excited to announce a number of HITMC Meetups that will be happening across the country this fall. Many of the events will coincide with other Healthcare IT conferences, so we’ll hopefully get a good mix of locals and HITMC members from around the country attending the meetups.

Plus, for the events we’ve already scheduled dotHealth has gotten on board to sponsor the local meetups and provide everyone who attends free drinks. Thanks dotHealth!

Here are the local meetups we have on the schedule so far:

Orlando – Monday, 9/25 – 5:30 PM ET
(During the SHSMD Conference)
High Velocity Sports Bar in the Marriott
8701 World Center Drive, Orlando, FL 32821
Register for the Orlando HITMC Meetup

Anaheim (Southern California) – Monday, 10/9 – 7:00 PM PT
(During the MGMA Annual Conference and AHIMA Annual Convention)
McFadden’s Anaheim
400 Disney Way, Anaheim, CA 92802
Register for the Anaheim (So Cal) HITMC Meetup

About Our Meetup Sponsor – dotHealth

dotHealth is the organization behind the launch of the .health domain extension. Just as education has .edu and organizations have .org, now the health industry has .health. .health domains are for brands, organizations, and people advancing health! Interested in learning more? Connect with a dotHealth team member at the upcoming HITMC meet up or reach out at hello@get.health!

If you’re in San Antonio or New York City, we’re considering Fall meetups there as well.  Let us know if you’re interested and we’ll be sure to send out more details.

See everyone at these local meetups and please share them with your friends and colleagues that might be interested in being part of the Health IT Marketing and PR community.

Healthcare IT Marketing and PR Community Local Meetups this Fall 2016

Coming out of HITMC 2016, many people wanted the opportunity to get together in their local communities with others from the HITMC community. I loved the idea since there are many people who can’t make it to the Health IT Marketing and PR Annual conference. Plus, if you’re anything like me you need a little bit of HITMC to tide you over in between conferences.

With that in mind, we’re excited to announce a whole series of HITMC Meetups that will be happening across the country this fall. Many of the events will coincide with other Healthcare IT conferences, so we’ll hopefully get a good mix of locals and HITMC members attending the various conferences.

Here are the local meetups we have on the schedule so far:

Utah – Wednesday, 9/28 at 7 PM MT
Water Tower Plaza at Thanksgiving Point
3003 N Thanksgiving Way Lehi, UT 84043 (MAP)
Register for Utah HITMC Meetup

Atlanta – Thursday, 9/29 at 6:30 PM ET
Marlow’s Tavern
2200 Avalon Blvd, Alpharetta, GA (MAP)
Register for Atlanta HITMC Meetup
*Thanks to Dodge Communications for helping organize the Atlanta meetup

Baltimore – Monday, 10/17 – 7 PM ET (During the AHIMA Annual Convention)
TIR NA NÓG Irish Bar & Grill
201 E. PRATT ST., 2ND FLOOR, Baltimore, MD 21202
Register for the Baltimore HITMC Meetup

Boston – Tuesday, 10/18 – 7 PM ET (Near Connected Health Symposium)
Coppersmith
40 W 3rd St, South Boston, MA 02127
Register for the Boston HITMC Meetup

San Francisco – Monday, 10/31 – 5:30 PM PT (During the MGMA Annual Conference)
Perry’s San Francisco
155 Steuart St, San Francisco, CA 94105
Register for the San Francisco HITMC Meetup

Phoenix – Tuesday, 11/1 – 5:30 PM MT (Phoenix Time) (During the CHIME Fall Forum)
twenty6 (Inside the JW Marriott Phoenix Desert Ridge Resort & Spa)
5350 East Marriott Drive, Phoenix, AZ 85054
Register for the Phoenix HITMC Meetup

Chicago – Wednesday, 11/30 – 5:30 PM CT (During RSNA)
Vapiano
44 S Wabash Ave, Chicago, IL 60603
Register for the Chicago HITMC Meetup

New York City – Monday, 12/5 – 7:00 PM ET (During the Digital Health Conference)
District Tap House
246 West 38th Street, New York, NY 10018
Register for the New York City HITMC Meetup

Nashville – Thursday, 1/12 – 5:00 PM CT
iHeartMEDIA
55 Music Square West Nashville, TN 37203
Register for the Nashville HITMC Meetup

As you can tell, we’re still finalizing the venues and times for many of the meetups. We’ll update this post as those details are finalized and registration for the local meetups is opened. If you live in one of these cities and have suggestions on great locations, we’re all ears.

See everyone at these local meetups and please share them with your friends and colleagues that might be interested in being part of the Health IT Marketing and PR community.

Healthcare IT Marketing and PR Community Local Meetups

Each year at the Health IT Marketing and PR conference (HITMC), I get a lot of feedback from the community on what we can do to better serve their needs. At HITMC 2016, one of the feedback I got over and over was a desire to hold some local HITMC meetups outside of the annual conference.

With that in mind, we’re excited to announce two HITMC local meetups that are already on the books while a number of other cities are still in the planning stages and will be announced later.

HITMC Utah MeetupTuesday, May 24, 2016 at 7:30 PM MT – The Grand America Hotel Lobby Lounge in Salt Lake City Utah – This meetup is happening during the WEDI Annual conference, so it should be a great mix of local Utah healthcare IT marketing and PR professionals along with a number of HITMC community members that are just in town for the conference. You can register for the event here. See many of you in Salt Lake City.

UPDATE: The Atlanta Meetup had a change of dates. See the new dates below.
HITMC Atlanta MeetupThursday, June 28, 2016 at 6:30 PM ET – Park Tavern in Atlanta, GA – We’re excited to have Dodge Communications hosting the HITMC Atlanta kick-off event. At the event, they’re looking to discuss the goals of the local group, cadence for the meetings, venues, etc. No doubt there’s some great momentum for the HITMC community in Atlanta after holding the HITMC annual conference there. Register Now if you plan to attend.

We’re really looking forward to having the community grow through these local events. If you have a colleague or friend that might be interested in attending one of these events, please share it with them. Everyone is welcome!

Welcome to HITMC!

We're glad you found the Healthcare IT Marketing and PR Community (or as we affectionately call it...HITMC). This blog is a place for healthcare IT marketing and PR professionals to come together and share their insights, skills, expertise with other people trying to make healthcare better through the use of technology. This blog grew out of the Healthcare IT Marketing and PR Conference which is held annually. We look forward to connecting and learning from you. Please feel free to reach out to us on our contact us page if you have any questions.

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