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Healthcare Tradeshow Marketing and PR – #HITMC Twitter Chat Topics

This month’s #HITMC Twitter chat is hosted by Colin Hung.

Can you believe it’s already August? Where has the year gone?

For me, August has always been “prep & planning month”. It is the last month of calm before the craziness of the fall conference season hits. Symplur is already tracking 182 healthcare conferences scheduled between September 1st and October 31st of this year. That’s about 4 conferences for each business day over those two months! (Note: You might find Healthcare Scene’s take on some of the top Healthcare IT Conferences useful)

If you assume that on average there are 20 exhibitors at each conference and that the cost to exhibit is approximately $10,000 (exhibit fee, travel, accommodations, marketing materials, etc) that means $36.4M will be spent conferences this fall. The actual number is likely much higher, especially when you consider that one of the fall conferences is the mega-sized RSNA (with over 2,000 exhibitors filling the entire McCormick Center in Chicago IL) and that Symplur does not track every single healthcare conference that is happening.

With this amount of spending, it is clear that conferences are still an important part of the marketing mix for healthcare vendors. But should they be? It is well documented that email marketing, content marketing and SEO/SEM have much lower cost of acquisition compared with conferences, so should marketers not be investing more in these channels? Is this already happening with fewer and fewer new companies exhibiting?

Over the past couple of years, I have noticed a growing trend of companies attending conferences rather than exhibiting at them. When I ask, it seems there are two primary reasons driving this choice. First, is cost. Attending a conference means no booth costs (shipping, setup, staffing, giveaways) which can be as much as 50% of the cost of a conference. Second is ease of networking. At most conferences, exhibitors get a special colored badge. Unfortunately, when attendees see someone approaching with a badge of that color, they usually run the other way out of fear of getting a sales pitch. Many company representatives find it much easier to have conversations when you are seen as a fellow attendee.

On this month’s #HITMC tweetchat we will be discussing healthcare tradeshows and conferences. Are they still worth it? Is it better to go as an attendee?  When does it make since to sponsor and exhibit? How can marketers get more value from conferences?

Join us Tuesday, August 8th at Noon ET (9AM PT) for the hour-long TweetChat.  These questions will serve as the framework for the chat.

T1. Do you think healthcare conferences still hold value as a marketing investment?

T2. Exhibit Hall? or Attendee only? Which offers the better return for each dollar invested?

T3. What tactics have you used to increase the value of attending/exhibiting at healthcare conferences?

T4. What is the worst mistake you have seen an exhibitor make at a healthcare conference?

T5. As an attendee, what, if anything, would attract you to a vendor’s booth? What would turn you away?

BONUS What is the best and worst giveaway that you have seen at a healthcare conference?

Just hop on Twitter and search for #HITMC on Tuesday, August 8th at Noon ET (9AM PT) and you can join in.  We look forward to connecting with you and hearing your thoughts on this important subject!

Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:

9/5 – TBD
TBD

10/3 – TBD
TBD

Patient Marketing – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, June 27, 2017, at Noon ET (9 AM PT)! To participate, use the #HITMC hashtag to follow along on Twitter and add #HITMC to your tweets to add to the conversation.

While all of our past #HITMC Twitter chats have been around some form of healthcare B2B marketing and PR, we decided for this month’s chat to expand our horizons a bit and talk about patient marketing. Dare we say, healthcare B2C marketing?

We’ve always had a number of members of the community from the healthcare B2C marketing world that were focused on marketing to patients. Many of them came from hospital marketing groups and they provided some amazing perspectives and insights into healthcare marketing. It seemed like time to really welcome the healthcare B2C (patient) marketing crowd to the community by hosting a Twitter chat focused on marketing to patients.

Join us on Tuesday, June 27, 2017, at Noon ET (9 AM PT) for the hour long Twitter chat. Here are the topics that will serve as the framework for our discussion:

T1. What are the keys to effective patient marketing? #HITMC

T2. How is marketing to patients (B2C) different than B2B healthcare marketing? #HITMC

T3. What are some examples of amazing patient marketing? #HITMC

T4. What should you never do when marketing to patients? #HITMC

T5. Should we include more B2C patient marketing at the #HITMC 2018 conference?

BONUS. When was the last time you were marketed to as a patient? Did you love it or hate it? #HITMC

We look forward to connecting with you!

Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:

8/8 – Tradeshow Marketing and PR
Hosted by Colin Hung (@Colin_Hung)

9/5 – TBD
TBD

10/3 – TBD
TBD

Summer #HITMC Chat Schedule

Summer is always a busy time for the #HITMC community, so we change up the schedule of our regular Healthcare IT Marketing and PR Community (HITMC) Twitter chats. This summer we’ll be holding the following two Health IT Marketing and PR Community Twitter chats:

6/27 – Noon ET (9 AM PT) – Patient Marketing

8/8 – Noon ET (9 AM PT) – TBD

Check back about a week before the #HITMC Twitter chats to find the detailed questions and topics.  We hope you’ll all put this on your calendar to attend both #HITMC chats this summer.

Until then, be sure to share ideas, ask questions, get advice, etc on the #HITMC hashtag on Twitter and the HITMC Community on LinkedIn.

A Little HITMC Workshop – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, May 2, 2017, at Noon ET (9 AM PT)! To participate, use the #HITMC hashtag to follow along on Twitter and add #HITMC to your tweets to add to the conversation.

On this chat, StudioNorth will lead the discussion on a wide variety of healthcare IT marketing and PR topics.  There’s a little bit for everyone and a number of unique takes on a Twitter chat that we’ve never seen before.  It should be a great time to interact with your fellow HITMC community members and spend time thinking about your own healthcare marketing and PR efforts.

Here are the topics that will serve as the framework for our discussion:

T1. What were your #HITMC-ahas? (Truths that changed you, the way you think or what you do.) #HITMC?

T2. What rising expectations are you seeing from patients/providers in your world? #HITMC

T3. WORKSHOP TIME: What is your company’s offer? Now, tell it from the provider’s point of view. Then the patient’s. #HITMC

T4. No BS. What do we need to eliminate from our marketing strategies? #HITMC

T5. What is valuable about the #HITMC community for you? #HITMC

BONUS. What should be the next #HITMC parody song?

We look forward to connecting with you!

Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:

6/27 – TBD
TBD

8/8 – TBD
TBD

How to Make the Most of the Healthcare IT Marketing and PR Conference – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, April 4, 2017, at Noon ET (9 AM PT) – just ahead of the live conference gathering in Las Vegas, Aril 5 – 7! To participate, use the #HITMC hashtag to follow along on Twitter and add #HITMC to your tweets to add to the conversation.

On this chat, Agency Ten22 will lead the discussion on ways to make the most of HITMC – both at the conference and for those following along virtually. HITMC offers health IT marketing and PR professionals an opportunity for immersion in the HIT marketing tribe. Session offerings at the up-coming conference cover everything from storytelling in content to branding and experiential marketing. As you build your HITMC session “must” list, what are you looking to personally gain from the sessions you attend?

Those of you not attending HITMC in the flesh are encouraged to share your thoughts on the chat as well!  Let us know which sessions and topics interest you most so we can try and live tweet those sessions for you.  There’s always a lot of great content from the conference shared on the #HITMC hashtag so you can participate virtually.

Here are the topics that will serve as the framework for our discussion:

T1. What is the #1 takeaway you hope to gain, learn or accomplish by attending or tuning in to #HITMC?

T2. How do you plan to make the most of your #HITMC experience, in person and/or virtually?

T3. What 2-3 #HITMC sessions or topics of conversation hold the most interest for you?

T4. If you’ve participated in person or online, what is one of your most memorable take-aways from past #HITMC events?

T5. If you’ve attended past #HITMC conferences, meetups or Twitter chats, what helpful advice can you offer to newbies?

BONUS. Bragging Rights: What’s been your greatest marketing success in the past year? #HITMC

We look forward to connecting with you!

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
5/2 – TBD
Hosted by Studio North

6/6 – TBD
TBD

Innovative Tech & Marketing at #HIMSS17 (And Other Events) – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, March 7, 2017 at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

On this chat we’ll discuss “Innovative Tech & Marketing at HIMSS17”, hosted by Chris Slocumb, CEO of Clarity Quest Marketing. If you did attend, it’s a great way to compare your thoughts and opinions with others in our great community. If you didn’t attend the conference, here’s your chance to catch up, share what you experienced remotely, or communicate best practices from other trade shows.

During the HITMC Twitter Chat, Chris will lead a discussion on what was new in marketing campaigns and health technology, including what attendees see as the future of health IT.

Here are the 5 questions that will serve as the framework for the discussion:

T1. What surprised you most at #HIMSS17? #HITMC

T2. What’s the future of cognitive learning and AI in healthcare? #HITMC

T3. Did you see any vendors with truly differentiated messaging/branding? #HITMC

T4. Some companies hosted a party instead of exhibiting at #HIMSS17. When does it make sense to exhibit vs. offsite? #HITMC

T5. What was most effective campaign/booth draw you saw or ran? #HITMC

Bonus.  Which was the best after party? After party moment? #HITMC

We look forward to learning from your experience and insights.

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22

5/2 – TBD
Hosted by Studio North

How to Market a Straight-Up Boring Product – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, February 7th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How to Market a Straight-Up Boring Product” and is hosted by Erin Heilman (@ErinHeilman) and Shelby Lewis (@SLewisTweets) from @Medisolv. Lest you think that you don’t need to participate in this chat because your product isn’t boring, let me suggest that most Healthcare IT companies have pretty boring products. Sure, to healthcare IT nerds like me and you, they’re not very boring and they may even save many lives. Just because they’re valuable and achieve amazing things doesn’t mean the product isn’t boring. Here’s the litmus test I’d use. If you can’t talk to your spouse about your products (My wife definitely is bored by it), then it’s pretty boring. Even if your product is Kim Kardashian (or insert your preferred form of entertainment) spectacular, join us anyway, so we can learn from you too.

Now, without further ado, here are the 5 questions that will serve as the framework for the discussion:
T1: What platform have you found to be the most attention grabbing for targeting consumers? I.e. Emails, Direct Mail, Web Ads, Social Media. #HITMC

T2: Where do you draw the line between education and sales in your marketing efforts? #HITMC

T3: Have you experimented with video marketing for your product? Tell us your thoughts! #HITMC

T4: If you had to use only one HIT educational format in your marketing, would you choose an infographic, blog, or whitepaper? Why? #HITMC

T5: What is the silliest thing your team has created to make your product marketing more FUN? #HITMC

Bonus: What predictions do you have for HIT marketing in 2017? #HITMC

We look forward to learning from your experience and insights.

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
3/7 – Marketing Lessons Learned from HIMSS and other Conferences
Hosted by Healthcare Scene

4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22

5/2 – TBD
Hosted by Studio North

2017 Health Care Marketing Resolutions – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, January 3rd at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “2017 Health Care Marketing Resolutions” and is hosted by Burt Rosen (@burtrosen) from @HealthSparq. Let’s kick off the New Year in style and share our New Years resolutions. We’ll be sure to hold you accountable and you’ll likely hear some great ideas from other attendees that you may want to steal and make your own. Plus, if you know Burt, you can expect some spicy discussion that you won’t want to miss.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: What was your 2016 health care marketing resolution and was it successful? What did you learn from any failures this year that you can improve on next year? #HITMC

T2: What are your 2017 health care marketing resolutions? #HITMC

T3: Why? What prompted you to make this resolution? #HITMC

T4: How will you hold yourself accountable for your resolutions throughout the year? #HITMC

T5: If you haven’t already made your resolutions, why not?! #HITMC

Bonus: What are your personal new year’s resolutions (if publicly shareable)? Do you find them effective? #HITMC

We look forward to learning from your experience and insights related to content marketing and PR. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

How Can You Use Content Marketing to Fuel PR? – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, December 6th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How Can You Use Content Marketing to Fuel PR?” and is hosted by Dodge Communications (@DodgeComm). This is a really hot topic for the Healthcare IT Marketing and PR Community. Finding the right mix of content marketing and Public Relations (PR) is a real challenge. Getting them to work together is even more challenging. So, let’s share best practices and insights on how to find the right way to mix content marketing and PR.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: What content marketing trends do you think will dominate 2017? #HITMC

T2: What type of content resonates best with your audience? #HITMC

T3: How does content marketing and PR fit into your overall marketing strategy? #HITMC

T4: How does your organization use content marketing to increase thought leadership? #HITMC

T5: What are the benefits of sharing content assets on social media? #HITMC

Bonus: How does your organization show the success of a content marketing program? #HITMC

We look forward to learning from your experience and insights related to content marketing and PR. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

Great Ideas for Marketing and PR at Healthcare Conferences – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, November 1st at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Great Ideas from Healthcare Conferences” and is hosted by John Lynn, Founder of Healthcare Scene. We’re in the midst of the busy fall healthcare IT conference season. No doubt you’ve come across booths, exhibits, giveaways, experiences, etc that have taught you how to be a better health IT marketing and PR professional. In this chat, we’ll focus on the great ideas you’ve seen, heard, experienced, and learned from the various Healthcare IT conferences you’ve attended.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: Which conferences do you attend and which audiences are you looking to attract at those conferences? #HITMC

T2: What features make a good (ie. effective from a marketing/PR perspective) booth? (Examples Welcome!) #HITMC

T3: Have you seen giveaways be effective? How and what giveaways? #HITMC

T4: What are some examples of bad booth behavior, design, etc? (Avoid Company Shaming Please) #HITMC

T5: What’s the best advice you’ve ever gotten about marketing and PR at conferences? #HITMC

Bonus: As an attendee at #HITMC (or other similar event), what’s the most valuable part of the conference? #HITMC

We look forward to learning from your experience and insights to conferences you’ve attended. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

Welcome to HITMC!

We're glad you found the Healthcare IT Marketing and PR Community (or as we affectionately call it...HITMC). This blog is a place for healthcare IT marketing and PR professionals to come together and share their insights, skills, expertise with other people trying to make healthcare better through the use of technology. This blog grew out of the Healthcare IT Marketing and PR Conference which is held annually. We look forward to connecting and learning from you. Please feel free to reach out to us on our contact us page if you have any questions.

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