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Summer #HITMC Chat Schedule

Summer is always a busy time for the #HITMC community, so we change up the schedule of our regular Healthcare IT Marketing and PR Community (HITMC) Twitter chats. This summer we’ll be holding the following two Health IT Marketing and PR Community Twitter chats:

6/27 – Noon ET (9 AM PT) – Patient Marketing

8/8 – Noon ET (9 AM PT) – TBD

Check back about a week before the #HITMC Twitter chats to find the detailed questions and topics.  We hope you’ll all put this on your calendar to attend both #HITMC chats this summer.

Until then, be sure to share ideas, ask questions, get advice, etc on the #HITMC hashtag on Twitter and the HITMC Community on LinkedIn.

A Little HITMC Workshop – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, May 2, 2017, at Noon ET (9 AM PT)! To participate, use the #HITMC hashtag to follow along on Twitter and add #HITMC to your tweets to add to the conversation.

On this chat, StudioNorth will lead the discussion on a wide variety of healthcare IT marketing and PR topics.  There’s a little bit for everyone and a number of unique takes on a Twitter chat that we’ve never seen before.  It should be a great time to interact with your fellow HITMC community members and spend time thinking about your own healthcare marketing and PR efforts.

Here are the topics that will serve as the framework for our discussion:

T1. What were your #HITMC-ahas? (Truths that changed you, the way you think or what you do.) #HITMC?

T2. What rising expectations are you seeing from patients/providers in your world? #HITMC

T3. WORKSHOP TIME: What is your company’s offer? Now, tell it from the provider’s point of view. Then the patient’s. #HITMC

T4. No BS. What do we need to eliminate from our marketing strategies? #HITMC

T5. What is valuable about the #HITMC community for you? #HITMC

BONUS. What should be the next #HITMC parody song?

We look forward to connecting with you!

Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:

6/27 – TBD
TBD

8/8 – TBD
TBD

How to Make the Most of the Healthcare IT Marketing and PR Conference – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, April 4, 2017, at Noon ET (9 AM PT) – just ahead of the live conference gathering in Las Vegas, Aril 5 – 7! To participate, use the #HITMC hashtag to follow along on Twitter and add #HITMC to your tweets to add to the conversation.

On this chat, Agency Ten22 will lead the discussion on ways to make the most of HITMC – both at the conference and for those following along virtually. HITMC offers health IT marketing and PR professionals an opportunity for immersion in the HIT marketing tribe. Session offerings at the up-coming conference cover everything from storytelling in content to branding and experiential marketing. As you build your HITMC session “must” list, what are you looking to personally gain from the sessions you attend?

Those of you not attending HITMC in the flesh are encouraged to share your thoughts on the chat as well!  Let us know which sessions and topics interest you most so we can try and live tweet those sessions for you.  There’s always a lot of great content from the conference shared on the #HITMC hashtag so you can participate virtually.

Here are the topics that will serve as the framework for our discussion:

T1. What is the #1 takeaway you hope to gain, learn or accomplish by attending or tuning in to #HITMC?

T2. How do you plan to make the most of your #HITMC experience, in person and/or virtually?

T3. What 2-3 #HITMC sessions or topics of conversation hold the most interest for you?

T4. If you’ve participated in person or online, what is one of your most memorable take-aways from past #HITMC events?

T5. If you’ve attended past #HITMC conferences, meetups or Twitter chats, what helpful advice can you offer to newbies?

BONUS. Bragging Rights: What’s been your greatest marketing success in the past year? #HITMC

We look forward to connecting with you!

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
5/2 – TBD
Hosted by Studio North

6/6 – TBD
TBD

HITMC Sneak Peek: Brand Building in a Time Crunch

The following is a guest post by Kelcie Chambers, Account Director at Dodge Communications.

It takes time to successfully rebrand a company, but in the world of healthcare marketing, time can often be a luxury – not a guarantee. Though many marketers are familiar with the various components that make up a successful rebranding campaign, a short time frame can impact the rules of the game.

Here are 5 ways to ensure a smooth rebranding effort when you are up against the clock.

  1. Discuss business goals and limitations openly. Transparency is crucial during every step of the rebranding process, and this is especially heightened during a tight turnaround. There’s simply no time to go down one road, only to land back at square one because of unspoken legal parameters or business conflicts. Discuss the company’s business goals openly and don’t hold anything back. This drives the purpose of the project, brings people together around a collective goal and helps avoid one-off tactics. When stakeholders are on the same page, you can be sure the end result will resonate with everyone – most importantly, your target audiences.
  2. Make research a priority. When facing an impending deadline, it can be overwhelming to consider the long list of to-dos and be tempting to cut corners. It’s important to know how and what to prioritize before you begin. Often, research and planning get the boot while marketers jump straight into tactical execution. Invest time in competitive research. Conduct focus groups. Engage detractors, not just advocates. If you don’t prioritize market research, you may set yourself up for failure.
  3. Establish milestone markers – down to the hour. If you’re up against a tight timeframe, chances are your final deadline is engrained in your mind. While it’s important to keep this date at the forefront, you must mark milestones along the way to ensure the project stays on track. When the clock is ticking, every minute counts. Set deadlines down to the hour, so deliverables and feedback are in hand when you need them. Take the time to understand how everyone on your team works, so you can cater to different project management styles for maximum efficiency and better results. Try letting go of sticky note murals, and upgrade to a digital project management tool that will allow your entire team to view project activities, deadlines, and updates.
  4. Set expectations with decision makers. Timelines and assignments aren’t just for marketers. Educate the executive team on exactly what you will need from them and when you will need it by. Bring the right decision makers into the conversation mix from the beginning, and set aside ample time to collaborate as a group. It is important to hold everyone accountable and communicate that missed deadlines can derail the entire effort.
  5. Don’t set the finish line prematurely. When thinking about a rebrand, typically a new name, logo, tagline, and look and feel come to mind. Be careful not to declare victory too early. While these components are a critical piece of the overall effort, what follows is as important as establishing the visual elements. Launching the brand is exceptionally important, from internal communications to the external rollout. Make sure that messages are reinforced regularly with PR, email automation, newsletters and other communications support.

Kelcie Chambers, account director at Dodge Communications and Betsy Martinelli, senior manager, corporate marketing at Omnicell learned these lessons firsthand when undergoing an entire rebrand and launch within just 3 months. Be sure to catch the pair’s session coming up at the Health IT Marketing and PR Conference (HITMC), “Building a Solid Brand When the Clock is Ticking.”

During the presentation, you’ll receive practical advice on how to drive a rebranding initiative on a tight timeline, including what elements need more attention than others, what deadlines are realistic and how to get all members of the team working together toward the same goals. The presenters will also describe the essential components of an effective rebranding strategy, including corporate identity development, advertising, web, social media, and public relations.

After their successful rebranding effort several years ago, these marketers continue to work together today. Hear directly from Kelcie and Betsy as they share their firsthand insights on Thursday, April 6 at 3:15 pm at HITMC.

About Kelcie Chambers
Kelcie Chambers combines years of agency experience with a thorough understanding of the healthcare and technology spaces to strategically oversee a wide variety of Dodge’s public relations and marketing accounts. Committed to helping clients strengthen their market share, she has successfully created and executed powerful integrated campaigns to enable some of the world’s most recognized brands enhance awareness, advance thought leadership and nurture demand. A news junkie at heart, Chambers’ passion for storytelling is the catalyst driving her to help companies discover the unique messaging and communications vehicles that foster relationships with target audiences and set them apart from the competition.

Innovative Tech & Marketing at #HIMSS17 (And Other Events) – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, March 7, 2017 at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

On this chat we’ll discuss “Innovative Tech & Marketing at HIMSS17”, hosted by Chris Slocumb, CEO of Clarity Quest Marketing. If you did attend, it’s a great way to compare your thoughts and opinions with others in our great community. If you didn’t attend the conference, here’s your chance to catch up, share what you experienced remotely, or communicate best practices from other trade shows.

During the HITMC Twitter Chat, Chris will lead a discussion on what was new in marketing campaigns and health technology, including what attendees see as the future of health IT.

Here are the 5 questions that will serve as the framework for the discussion:

T1. What surprised you most at #HIMSS17? #HITMC

T2. What’s the future of cognitive learning and AI in healthcare? #HITMC

T3. Did you see any vendors with truly differentiated messaging/branding? #HITMC

T4. Some companies hosted a party instead of exhibiting at #HIMSS17. When does it make sense to exhibit vs. offsite? #HITMC

T5. What was most effective campaign/booth draw you saw or ran? #HITMC

Bonus.  Which was the best after party? After party moment? #HITMC

We look forward to learning from your experience and insights.

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22

5/2 – TBD
Hosted by Studio North

How to Market a Straight-Up Boring Product – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, February 7th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How to Market a Straight-Up Boring Product” and is hosted by Erin Heilman (@ErinHeilman) and Shelby Lewis (@SLewisTweets) from @Medisolv. Lest you think that you don’t need to participate in this chat because your product isn’t boring, let me suggest that most Healthcare IT companies have pretty boring products. Sure, to healthcare IT nerds like me and you, they’re not very boring and they may even save many lives. Just because they’re valuable and achieve amazing things doesn’t mean the product isn’t boring. Here’s the litmus test I’d use. If you can’t talk to your spouse about your products (My wife definitely is bored by it), then it’s pretty boring. Even if your product is Kim Kardashian (or insert your preferred form of entertainment) spectacular, join us anyway, so we can learn from you too.

Now, without further ado, here are the 5 questions that will serve as the framework for the discussion:
T1: What platform have you found to be the most attention grabbing for targeting consumers? I.e. Emails, Direct Mail, Web Ads, Social Media. #HITMC

T2: Where do you draw the line between education and sales in your marketing efforts? #HITMC

T3: Have you experimented with video marketing for your product? Tell us your thoughts! #HITMC

T4: If you had to use only one HIT educational format in your marketing, would you choose an infographic, blog, or whitepaper? Why? #HITMC

T5: What is the silliest thing your team has created to make your product marketing more FUN? #HITMC

Bonus: What predictions do you have for HIT marketing in 2017? #HITMC

We look forward to learning from your experience and insights.

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
3/7 – Marketing Lessons Learned from HIMSS and other Conferences
Hosted by Healthcare Scene

4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22

5/2 – TBD
Hosted by Studio North

2017 Health Care Marketing Resolutions – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, January 3rd at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “2017 Health Care Marketing Resolutions” and is hosted by Burt Rosen (@burtrosen) from @HealthSparq. Let’s kick off the New Year in style and share our New Years resolutions. We’ll be sure to hold you accountable and you’ll likely hear some great ideas from other attendees that you may want to steal and make your own. Plus, if you know Burt, you can expect some spicy discussion that you won’t want to miss.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: What was your 2016 health care marketing resolution and was it successful? What did you learn from any failures this year that you can improve on next year? #HITMC

T2: What are your 2017 health care marketing resolutions? #HITMC

T3: Why? What prompted you to make this resolution? #HITMC

T4: How will you hold yourself accountable for your resolutions throughout the year? #HITMC

T5: If you haven’t already made your resolutions, why not?! #HITMC

Bonus: What are your personal new year’s resolutions (if publicly shareable)? Do you find them effective? #HITMC

We look forward to learning from your experience and insights related to content marketing and PR. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

FINAL CHANCE: Submit Your Nominations – Health IT Marketing and PR Community (HITMC) Awards


As an important part of the Health IT Marketing and PR Conference, we want to recognize the amazing work and individuals that make up the HITMC community.  That’s why we created the HITMC Awards. If you know a campaign, project, person, or company that deserves recognition, tomorrow is the last day to submit your nominations for the 2017 HITMC Awards.

We’re accepting nominations for the following award categories:

  • Best Trade Show Theme or Campaign
  • Best Content Marketing Program
  • Best Social Media Program
  • Best Creative
  • Agency or Marketing Department of the Year
  • Marketing or PR Professional of the Year (an individual)

This is a great chance for you to share your work and get recognized by the greater health IT marketing and PR community.  Plus, it’s a way for you to nominate the great work you see from your colleagues in healthcare as well.

We’ve posted all the details of the awards program and a link to submit nominations in a previous post.  We’ve made the nomination process as simple as possible so we make sure we get the broadest range of submissions.  Plus, we hate long, complicated nomination forms.

The deadline for nominations is Tomorrow, Friday, December 16th.

The winners will be selected by a panel of expert judges and each HITMC Award category winner will be recognized during the 2017 Health IT Marketing and PR Conference in Las Vegas.  You need not be present to win, but it’s definitely more fun that way.

Thanks in advance to all those who take the time to submit a nomination and to those who have already submitted a nomination.

Other Important Dates and Deadlines:
Join us at the HITMC Local meetup in Nashville Thursday, 1/12/17.

Advanced Registration ($200 Savings) for the Health IT Marketing and PR Conference is available until 1/15/17.  Register Now!

Let us know if you have any other questions about the event or the HITMC Awards.

How Can You Use Content Marketing to Fuel PR? – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, December 6th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How Can You Use Content Marketing to Fuel PR?” and is hosted by Dodge Communications (@DodgeComm). This is a really hot topic for the Healthcare IT Marketing and PR Community. Finding the right mix of content marketing and Public Relations (PR) is a real challenge. Getting them to work together is even more challenging. So, let’s share best practices and insights on how to find the right way to mix content marketing and PR.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: What content marketing trends do you think will dominate 2017? #HITMC

T2: What type of content resonates best with your audience? #HITMC

T3: How does content marketing and PR fit into your overall marketing strategy? #HITMC

T4: How does your organization use content marketing to increase thought leadership? #HITMC

T5: What are the benefits of sharing content assets on social media? #HITMC

Bonus: How does your organization show the success of a content marketing program? #HITMC

We look forward to learning from your experience and insights related to content marketing and PR. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

Great Ideas for Marketing and PR at Healthcare Conferences – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, November 1st at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “Great Ideas from Healthcare Conferences” and is hosted by John Lynn, Founder of Healthcare Scene. We’re in the midst of the busy fall healthcare IT conference season. No doubt you’ve come across booths, exhibits, giveaways, experiences, etc that have taught you how to be a better health IT marketing and PR professional. In this chat, we’ll focus on the great ideas you’ve seen, heard, experienced, and learned from the various Healthcare IT conferences you’ve attended.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: Which conferences do you attend and which audiences are you looking to attract at those conferences? #HITMC

T2: What features make a good (ie. effective from a marketing/PR perspective) booth? (Examples Welcome!) #HITMC

T3: Have you seen giveaways be effective? How and what giveaways? #HITMC

T4: What are some examples of bad booth behavior, design, etc? (Avoid Company Shaming Please) #HITMC

T5: What’s the best advice you’ve ever gotten about marketing and PR at conferences? #HITMC

Bonus: As an attendee at #HITMC (or other similar event), what’s the most valuable part of the conference? #HITMC

We look forward to learning from your experience and insights to conferences you’ve attended. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

Welcome to HITMC!

We're glad you found the Healthcare IT Marketing and PR Community (or as we affectionately call it...HITMC). This blog is a place for healthcare IT marketing and PR professionals to come together and share their insights, skills, expertise with other people trying to make healthcare better through the use of technology. This blog grew out of the Healthcare IT Marketing and PR Conference which is held annually. We look forward to connecting and learning from you. Please feel free to reach out to us on our contact us page if you have any questions.

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