The annual HITMC (Healthcare and IT Marketing) Awards celebrate the creative excellence, breakthrough concepts, flawless execution, and outstanding leadership in healthcare marketing, PR and communications. The Awards have honored industry-leading work from individuals, health IT companies, healthcare providers, agencies, associations, and non-profit organizations.
The 2023 Awards are sponsored again by our friends at Medigy. Visit their website to learn more about their new free content aggregation capabilities designed specifically for healthcare marketers.
The winners of for 2023 were announced at a ceremony at the annual HIMSS conference.
Agency Award Winners
- Agency of the Year – Spire Communications
- Best Use of Social Media – FINN Partners
- Blog of the Year – Clarity Quest
- Marketer of the Year – Caroline DeVore, StudioNorth
- Marketing Rising Star – Rayna Southart, Clarity Quest
- Podcast of the Year – Hedy & Hopp
Association/Non-profit/Other Award Winners
- Article of the Year – “Bringing Maternal Health Data to Life“ AHA
- Best Use of Media Relations – Progeny Health
- Best Use of Social Media – WhiteFlag App
- Blog of the Year – myTomorrows
- Marketer of the Year – Jolie Ritzo, Civitas Networks for Health
- Marketing Rising Star – Morgan Searles, HIMSS
- Marketing Team of the Year – Savvy Cooperative
- Podcast of the Year – TeamHealth
- Trailblazer of the Year – Angie Bass, Velatura
- Video of the Year – “Premier Cares Award 2022”, Premier Inc.
Health IT Award Winners
- Article of the Year – “3 ways the patient financial experience can improve health equity”, AccessOne
- Best Use of Media Relations – Ciox
- Best Use of Social Media – Epic
- Blog of the Year – Xealth
- Marketing Campaign of the Year (co-winners)
- Marketer of the Year – Cheryl Alden, FinThrive
- Marketing Rising Star – Raven Dyer, Optum
- Marketing Team of the Year – XSOLIS
- Podcast of the Year – “Tell Me Where It Hurts”, Medicomp Systems
- Trailblazer of the Year – Subha Airan-Javia, CareAlign
- Video of the Year – “Intro to VitalSight”, OMRON
- Website of the Year – H1.co
- Honorable Mention – Kno2
Individual Award Winners
- Article of the Year – “The Next Generation Public Health System”, Jeni Williams
- Best Use of Social Media – Brendan Keeler
- Blog of the Year – Alan Shoebridge
- Healthcare Event of the Year – eClinicalWorks National Conference
- HITMC Community Member of the Year – Tina Feldmann, Kno2
- #HITMC Contributor of the Year – Ashley Dauwer, Carium
- Patient Advocate of the Year – Terri Ellsworth
- Honorable Mention: Casey Quinlan @MightyCasey, Adam Johnson @RareDiseaseDad
- Podcast of the Year – Dr. Nick – The Incrementalist
Provider Award Winners
- Best Use of Social Media – CareMore Health
- Blog of the Year – Franciscan Health
- Marketing Campaign of the Year – “We’re Ready”, Hackensack Meridian Health
- Marketer of the Year – Jeremy Rogers, IU Health
- Marketing Team of the Year – HonorHealth
- Podcast of the Year – The Scope, University of Utah Health
- Trailblazer of the Year – Jackie Rice, Frederick Health
- Video of the Year – “A Man with Exceptional Abilities Cares for Patients”, Ochsner Michael Boh Center for Child Development
- Website of the Year – The Well, Northwell
Agency of the Year*
This award honors outstanding achievement by Marketing, PR and/or Communication agencies that has demonstrated industry leadership, produced outstanding results for clients, grown their business/portfolio and contributed back to the healthcare marketing community in the past year.
Article of the Year*
Writing well-researched articles is hard. This award is for the article (non-journal) that best exemplifies the evidenced-based approach that we favor in healthcare.
Best Use of Media Relations
The Best Use of Media Relations Award recognizes the effective and creative use of media relations to execute or support a public relations campaign. Nominations should include a detailed outline of the media aspects of the PR campaign as well as relevant assets sent to media outlets, earned media stories that resulted, and relevant success metrics.
Best Use of Social Media
This award recognizes the organizations that produced great content and engaged audiences on social media platforms (like Twitter, Facebook, YouTube, Instagram, LinkedIn, and yes, even TikTok) in the past year.
Blog of the Year
This award is given to the best blog of the past year based on quality of content, frequency of updates and overall presentation.
Healthcare Event of the Year
This award goes to the organization that held the best in-person or virtual healthcare event in 2022. Nominations are judged on the complexity of event, public feedback/comments from attendees, session variety (panels vs lecture vs other formats), creativity and innovation. User conferences are eligible.
Health IT Trailblazer of the Year
This award recognizes an individual for their leadership, mentorship and innovative contributions to the field of Healthcare and Health IT. Whether they are recognized or not by other media outlets, these individuals are considered “disruptors” or even “disturbers”. They are the pioneers forging a path for the healthcare industry to follow.
HITMC Community Member of the Year*
This award is given to the individual who has gone above and beyond to help other members of the HITMC Community, share knowledge with the Community, and best represents HITMC values (creativity, resourcefulness, vulnerability, lifting others up, inclusivity, and equity).
#HITMC Contributor of the Year*
This award is for the individual who has most actively contributed to the online #HITMC conversations on social media. Those contributions can include sharing articles, experiences, strategies, advice, stories, answering questions, etc.
Marketing Campaign of the Year
This award recognizes the best marketing or PR campaign this past year based on results achieved, creativity, innovation and visual/audio appeal.
Marketer of the Year
This award recognizes the outstanding work and achievement of a marketing, PR or communications professional in the past year. This person has demonstrated outstanding leadership, resourcefulness, creativity and teamwork over the past year.
Marketing Rising Star of the Year
This award recognizes the outstanding work and achievement of a marketing, PR or communications professional who has been in healthcare for less than three years. This person has demonstrated outstanding resourcefulness, creativity, personal growth and willingness to learn the complexities of the healthcare market.
Marketing Team of the Year
This award recognizes the Marketing Team that has achieved outstanding results, worked cohesively together, collaborated well with other departments and produced stand-out content, campaigns and programs over the past year.
Patient Advocate of the Year*
This award recognizes the tireless efforts of an individual who is working to improve healthcare for patients. It is awarded to an individual that has raised awareness about the rights of patients, helped to make healthcare more patient-centered, brought the patient perspective to the design of IT solutions/healthcare workflows, or has directly improved the healthcare journey of a patient at the local, regional or national level.
Podcast of the Year
This award is given to the best podcast or internet radio show from the past year based on quality of content, audience engagement, regularity of episodes, and overall production.
Public Health Campaign of the Year
This award is for the best public health awareness or educational campaign based on reach, results achieved, creativity, quality of content, and visual/audio appeal. Campaigns that advertise specific healthcare services or programs (ie: a smoking cessation program) are not eligible for this award. Only campaigns designed to educate or raise awareness of a public health issue are eligible.
Video of the Year
This award is given to the best promotional/marketing video this past year based on creativity, visual appeal, clarity of message and production quality.
Website of the Year
This award is given to the best website based on ease of navigation, visual appeal, mobile experience and quality of content.
