PR and Getting Media Coverage at Events – #HITMC Twitter Chat Topics

This month’s #HITMC Twitter chat is hosted by Dennis Dailey from @mobihealthtimes and @PowerPressParty on Tuesday, December 12th at Noon ET (9AM PT). The Power Press Party is a media event that happens the night before #HIMSS18 and brings together 100 members of the media: Journalists (national and industry), Key Analysts, Influencers and Social Media Ambassadors. Check out and click on the image below for more info on the Power Press Party.

As many in the #HITMC community prepare for the massive HIMSS18 conference in Las Vegas, we thought the perfect topic for this chat was to talk about doing PR and getting media coverage at events. For those of you not participating in HIMSS18, you can apply these principles to your favorite events. There are a lot of different strategies to stand out from the crowd at large events like HIMSS18. In this chat, we hope you’ll join us and share what has and hasn’t worked for you and your company.

Please join us Tuesday, December 12th at Noon ET (9AM PT) for the monthly #HITMC TweetChat where we will be discussing the following topics:

T1: What PR strategies work for getting media coverage at conferences? #HITsm #HIMSS18

T2: What PR strategies don’t work at conferences? #HITsm #HIMSS18

T3: What are your pre-event vs on-site strategies? When is too early to start? When is too late? #HITsm #HIMSS18

T4: Which topics should be saved for media at events compared to pitches outside events? How do you handle when you have news vs when you’re building relationships? #HITsm #HIMSS18

T5: Where is the best place to find media at a conference? The Press Room, A Media Event, After Hours Parties, the Exhibit Hall, etc? #HITsm #HIMSS18

Bonus: Which media do you most want to see and get covered by at #HIMSS18 (or insert your favorite events)? #HITsm

Just hop on Twitter and search for #HITMC on Tuesday, December 12th at Noon ET (9AM PT) and you can join in.  We look forward to seeing you online!

Note: HITShow and Power Press Party are sponsors of the 2018 Health IT Marketing and PR Conference.

Announcing the 2018 HITMC Awards – Submit Your Nominations

After last year’s successful Healthcare IT Marketing and PR Community (HITMC) Awards, we’re excited to bring back the 4th Annual HITMC Awards. We were extremely impressed by the number and quality of submissions to last year’s awards and so we can’t wait to see the creativity, expertise, and skill that’s been on display again in the Health IT Marketing and PR Community (HITMC) and will be nominated this year.

If you have a campaign, a social media marketing effort, an exhibit hall booth or an exemplary healthcare marketing and PR effort you think was great, we’d love to have your submissions. Feel free to submit your own campaigns or recognize your colleagues. We want to hear about the best, most interesting, most effective, most creative campaigns we can find. Please don’t nominate any campaigns or efforts that have been nominated previously or that happened previous to 2017.

Here’s a list of the HITMC award categories:

  • Best Trade Show Theme or Campaign
  • Best Content Marketing Program
  • Best Social Media Program
  • Best Creative
  • Agency or Marketing Department of the Year
  • Marketing or PR Professional of the Year (an individual)

We don’t like long lengthy submission forms that discourage people from sharing a great campaign, so we’ve made the HITMC Award nomination form as simple as possible. We’ll be closing the nomination period on Monday, January 15, 2018.

The winners will be selected by a panel of expert judges and each HITMC Award category winner will be recognized during the 2018 Health IT Marketing and PR Conference in New Orleans. We’re excited to see all the creative things that are happening in healthcare marketing and PR.

If you have any questions about the HITMC Awards, please reach out to us on our contact us page. We look forward to seeing the very best in healthcare IT marketing and PR!

Submit Your Nominations Now!

12 Quick Wins With Your Leftover Marketing Budget

It’s the week after US Thanksgiving which means it is now officially leftover season! Turkey salad. Turkey sandwiches and endless scoops of mashed potatoes. Having leftover Thanksgiving dinner isn’t too bad, but you definitely do not want to leave it lingering too long. There is nothing worse than having to throw out food that you could have eaten.

This is also the time of year when some Marketing Teams find themselves in the enviable position of having leftover budget. It’s a fantastic position to be in so congratulations if this is where you are! For those in smaller organizations, there is a chance you can take your surplus and carry it forward to next year. That is the best possible outcome. However, most Teams will not be able to do this, so they need to find a way to spend that money before it disappears like door-crashers do on Black Friday.

Although you may not be able to carry forward the actual dollars from this year into next, there are things you can do with the your surplus THIS YEAR than can benefit you NEXT YEAR. Here are 12 suggestions for quick wins that you can purchase with your leftover marketing budget that will help you and put your team in good standing with senior leadership.

1) Subscriptions and books. Whether it’s Harvard Business Review, Forbes, Brand Republic or AdWeek you and your team will benefit from keeping on top of the industry’s latest trends. Prefer something more longform? Then a set of books for the Marketing library is the answer. Stock up on classics like Geoffrey Moore’s Crossing the Chasm, Scott Stratten’s UnMarketing or friend Dan Munro’s Casino Healthcare.

2) Analyst Report/Helpful Research. Find out more about your target market or get the inside scoop on your competitors by purchasing reports from Gartner, IDC or KLAS. There is a lot of helpful research out there that can help guide next year’s marketing programs.

3) Stock/Custom Photos. You can never have too many photos of smiling people using smartphones or groups of smiling people around a conference table. Now is the perfect time to add to refresh your stock photo library. Even better – hire a local photographer (students are great) and stage your own photos to guarantee uniqueness.

4) Professional Headshots. Selfies are great, but nothing compares to a well-lit, professionally taken headshot. Consider bringing a photographer and make-up artist to your office. It’s the perfect time to help your team look their best online.

5) LinkedIn upgrade. Once of the best investments you can make for you, your marketing team AND your sales team, is an upgraded LinkedIn account. Gain access to advanced search capabilities and more inMails with a LinkedIn Premium Account. Have even more money? Then try Sales Navigator and Premium Business. Take your social selling to a new level.

6) Short ad run. As the year winds down, people stop responding to email marketing. However, now is when people get the time to catch up on reading interesting articles they have saved throughout the year. Placing a banner ad on high traffic sites can help fill the top of your funnel for next year. (Note: I’m totally biased when I say that HealthcareScene.com would be a great place for you)

7) Advanced purchases. Everyone is trying to make year-end numbers so you may be able to negotiate a good deal for ads, dedicated emails, content, graphics, etc. for next year. Don’t be afraid to ask what your marketing partners can do for you given you are willing to pay TODAY.

8) Software utilities. There are likely a number of small utilities that can make you and your team more efficient. Image conversion programs, project tracking platforms and video editing tools are sometimes hard to justify during the year, but they fit nicely when you have leftover budget.

9) Computer accessories. I am convinced there are unseen video adaptor gremlins running around hoarding those cables. There may also be sprites that take presentation clickers. Mine always seem to go missing. Why not take advantage of all the sale prices and stock up on much needed computer accessories. Your team will thank you.

10) Voice work. Professional voice actors are often considered luxuries, but boy do they make a big difference. Consider hiring a voice actor to update your company’s automated phone attendant or refresh your motion graphics videos. Like #5 don’t forget to ask for an end-of-year deals.

11) Professional Development. When you have an unexpected surplus, this is one of the best ways you can invest it. Education and professional development often get overlooked in the rush of projects during the year. Take the time now to register for conferences, sign up for online courses or add a pre-conference session to an event you are already planning on attending. For a list of healthcare conferences, including our own HITMC18 and HITExpo18 events, check out this blog from John Lynn.

12) Internal Awards. This is my favorite. One of the biggest challenges for Marketers is getting other people in the organization to help with Marketing programs. It’s always a struggle to get client quotes, case study approval, social media amplification and proper documentation in the CRM/Marketing Automation Tool after conferences. With your surplus, consider holding an internal awards party with food and trophies (which are surprisingly cheap). At the party, publicly recognize people who have been most helpful to the Marketing Team. The praise and the trophies will encourage others to contribute. Here are some awards I have used in the past:

  • Best Implementation that led to a case study
  • Salesperson with the most referenced client
  • Most on-time attendance at tradeshow booth
  • Cleanest powerpoint
  • Subject matter expert that contributed the most content/blogs
  • Retweeter/Liker of the year

Don’t let even a few hundred dollars of marketing surplus go to waste. Take that leftover and carry it into next year by spending it smartly.

Health IT Marketing and PR Community (#HITMC) Featured on What’s My Tagline

Carol Flagg from Answers Media Network recently launched a new show on her popular HealthcareNOW Radio channel called What’s My Tagline. The new show is focused on healthcare marketing and healthcare social media influencers and so I was happy to be a guest on this new show.

Carol and I cover a wide variety of topics including how Healthcare Scene got started, what prompted us to create the Health IT Marketing and PR Conference, the value of social media, and the newly launched Health IT Expo.

You can listen to the full interview embedded below:

It was great being able to sit down with Carol Flagg and talk about the HITMC community. She was at the first Health IT Marketing Conference and Answers Media Network has sponsored the last two conferences.

We’d love to hear your thoughts on social media and influencers. Do you agree with what we talked about in the interview embedded above? Is social media valuable to your organization? How do you leverage influencers in your marketing efforts?

Healthcare Marketing and PR Budgeting – #HITMC Twitter Chat Topics

Healthcare Marketing and PR Budgeting

This month’s #HITMC Twitter chat is hosted by Colin Hung from @HealthcareScene.

It’s healthcare marketing and PR budget season. We all know how fun it is to plan a budget, justify the budget to your executive team, and select what stays in the budget and what gets cut. Let’s share our insights into the budgeting process. What tips do you have that have helped you? We can all learn and commiserate together.

Please join me Tuesday, November 7th at Noon ET (9AM PT) for the monthly #HITMC TweetChat where we will be discussing the following topics:

T1. What do you have to do to make your marketing budget understandable for non-marketing execs? Who do you have to convince? #HITMC

T2. What % of revenue does your company dedicate to Marketing? What should it be? #HITMC

T3. Where are you spending more/less next year? Are you experimenting with something new? #HITMC

T4. What criteria do you use to decide whether to fund a program/conference/campaign/etc? #HITMC

T5. How do you incorporate flexibility into your budget? #HITMC

BONUS: What’s the funniest question you have gotten on your budget? Any ridiculous items on your budget? #HITMC

Just hop on Twitter and search for #HITMC on Tuesday, November 7th at Noon ET (9AM PT) and you can join in.  We look forward to seeing you online!

Webinars or No Webinars – #HITMC Twitter Chat Topics

Webinars or No Webinars – Which Path Is the Right One for You

This month’s #HITMC Twitter chat is hosted by Lea Chatham, Director of Content Marketing at SolutionReach.

It seems like almost everyone does webinars now as part of their content marketing. There are even annual reports about webinar best practices and success metrics. If you aren’t doing webinars, how do you know if you should do webinars? And if you are doing webinars, how do you know if you are doing it right? If you’ve been asking either of these questions then this #HITMC chat is for you. Let’s talk about when webinars are the right path and how to make the road smooth so you can reach your goals.

Please join me Tuesday, October 3rd at Noon ET (9AM PT) for the monthly #HITMC TweetChat where we will be discussing the following topics:

T1. Are webinars always the right fit for content marketing?

T2. How do you know if you should add webinars to your marketing repertoire?

T3. Which is more effective – hosting your own webinars or being featured on someone else’s established webinar series?

T4. What makes a webinar successful? What best practices have you seen?

T5. What webinar metrics should be monitored and tracked to determine success?

BONUS What was the best webinar you ever attended and why?

Just hop on Twitter and search for #HITMC on Tuesday, October 3rd at Noon ET (9AM PT) and you can join in.  We look forward to seeing you online!

 

SHSMD17 – Day 3 – Upping the dose of perspective

Day 3 reaffirmed that SHSMD17 was all about giving attendees perspective. However, unlike Day 1 where opening keynote Ceci Connolly spoon fed the audience her insightful healthcare perspective, Day 3’s keynote speakers, Mick Ebeling and Amy Herman, inspired and taught the audience how gain a better perspective.

Lunchtime keynotes are always challenging – there is constant clinking of cutlery and people are often more focused on their meal than the speaker. It was a testament to Ebeling that his presentation was so riveting that there was almost complete silence. Right from the start, it was clear this would not be your “normal” keynote. Clad in jeans, t-shirt and baseball cap, Ebeling captured the audience’s attention with his amazing journey of success through impossible projects.

The journey started when Ebeling was the head of a film production studio in LA. A last minute decision to attend a gallery event led to learn of Tempt One, a talented street artist who had become bedridden with ALS. Tempt could only communicate by blinking his eyes when his family pointed to the right letter on a piece of paper. Appalled at how absurd it was that in this modern age, someone had to resort to using the alphabet printed on paper to communicate, Ebeling decided to help the family pay for a “Steven Hawking device” so that Tempt could “talk” to his family again. That alone was a noble gesture, but then Ebeling did something that would change his life, and the world – he made a commitment that he would find a way for Tempt to create art again.

With that, Ebeling set out to create a device that would allow Tempt to paint using nothing but his eyes. He gathered a bunch of smart people in his home and through grit and determination they hacked together what would eventually become the EyeWriter. They used off-the-shelf parts from Radio Shack and Home Depot along with the camera from a Sony Playstation. Armed with Ebeling’s device, Tempt.

The act of committing to solve a problem THEN figuring out how to actually solve it, became Ebeling’s mantra. He founded Not Impossible Labs and tackled the problem of children amputees in war-ravaged Sudan. Dubbed “Project Daniel”, Ebeling and his team used 3D printers and down-to-earth engineering to develop prosthetic limbs that could be produced by locals for less than $100 (compared with $15,000 for a typical prosthetic arm). Project Daniel won international acclaim.

Ebeling saved his most powerful story for last. After developing a set of wearable blue-tooth vibration generators to help deaf people experience music (a wrist unit might be the guitar, while the foot unit might be vocals and a chest unit drums), a member of the Not Impossible team thought the devices might help patients suffering from Parkinson’s Disease. You can watch this incredible story here.

Through his stories of triumph over the impossible, Ebeling changed the audience’s perspective on what’s possible. Suddenly healthcare’s problems didn’t seem all that daunting anymore.

Everything that is possible today was at one point in the past, impossible. Impossible is therefore only a temporary state of being.

Where Ebeling inspired the SHSMD17 audience to reconsider their perspectives, the SHSMD17 afternoon keynote, Herman, provided the audience with the tools necessary to actually change perspectives.

Herman, an art historian and attorney, became a sought-after lecturer after she began using art to hone the skills of Homicide Detectives in the New York City Police Department. The success of her class garnered national attention and she has since trained intelligence agencies, the FBI, elite military teams, first responders, local law enforcement and even ER/OR/Trauma teams in healthcare.

Using only pictures of art and artwork, Herman, took the SHSMD17 audience through a series of exercises designed to strip away people’s ingrained perception biases and experiential assumptions – referred to as “perception anchors”.

The first exercise was designed to highlight how much power our personal experiences exert on our perception. Herman asked audience members to pair up and had one person close their eyes. Using only words, the other person was shown a piece of art and asked to describe it to their partner. At the end of a minute the partner open their eyes to see how close their imagined image was to the actual piece.

After the chuckles died down, Herman revealed that in almost 90% of the time the describer fails to tell their partner the type of art they are describing – a painting vs a photo or sculpture. This critical piece of information seems obvious, yet in the heat of the moment this critical piece of information is often overlooked. Herman went further and said that in more than 50% of the time the describer skips over the common objects that are in the painting – the table, the fruit and strings of pearls around the woman’s neck.

Herman’s most powerful exercise – and the one most applicable to healthcare – involved a photograph of an elderly Asian woman holding a young Caucasian baby. When Herman showed this picture to non-healthcare classes, they used words like ‘nanny’, ‘baby’, ‘nephew’ and ‘neighbours’ to describe the photo, however, from her healthcare classes she often received diagnoses like “down syndrome”, “astigmagtism” and “thyroid condition”. The exercise clearly demonstrated how perception bias can have real life-and-death implications. If clinicians and nurses made these observational statements based only on a photo, then it is likely they do the same when walking into the exam room or their ER.

At the end of Herman’s keynote, I found myself wondering if it would be feasible to add her course as a Quality Measure.

Both Ebeling and Herman put an exclamation point on Day 3. Each delivered a keynote that upped the dosage of perspective that started with Day 1 presenter Ceci Connolly.

Together, Connolly, Ebeling and Herman truly changed my perspective on my personal challenges and the challenges facing healthcare.  They all seem smaller now.

SHSMD17 – Day 2 Recap – Keeping it Real

One sign of a good conference is that the day flies by. You wake up, grab a coffee and before you know it the bartender is letting everyone know it’s last call. That was pretty much my Day 2 experience at SHSMD17.

The day started early with a keynote session by futurist Daniel Burrus who spoke about basing strategic decisions on “hard truths” vs soft opinions. According to Burrus a hard truth is a future fact – something that is almost certain to come true. He offered several examples including: more data will move to the cloud, the number of goods purchased online will continue to grow and tasks performed by drones will grow in sophistication.

Burrus provided a fantastic summary slide of his hard truths:

I am convinced Burrus wrote his keynote specifically with Twitter in mind. He delivered his presentation in bite-sized 140 character-long quips which made it easy for live-tweeters to craft their messages. Here are just two examples:

The remainder of SHSMD Day 2 was filled with concurrent sessions separated by breaks in the exhibit hall. Three sessions stood out for me.

Mark Jones, President and Michael Chetham MD, Chief Surgical Quality Officer at Orlando Regional Medical Center presented a raw and unvarnished behind-the-scenes look at how their organization responded to the Pulse Nightclub tragedy in 2016. Both presenters repeatedly spoke about how they relied on the strength of pre-established working relationships with staff, vendors, law enforcement and local city officials to get through the situation. Those relationships were sources of energy and support.

Mark Head, VP of External Affairs at South Nassau Communities Hospital and Bill Wax, President at Wax Custom Communications showed how advanced analytics and predictive marketing helped them improve the utilization (and recognition) of their facility by local residents. They presented a fascinating mashup of patient data, demographic information, spending tendencies and geo-spatial data (from ESRI) that allowed them to better focus their marketing dollars and outreach efforts:

Dan Dunlop (President at Jennings), Julie Henry (VP of Communications at North Carolina Hospital Association) and Vanessa Stafford (Director of Communications and Member Services at New Hampshire Hospital Association) presented a very interesting set of case studies on how they used a combination of social media, dedicated microsites and infographics to engage patients. The latter generated what I consider to be the best quote of the conference so far (from Dan Dunlop):

For me, all the presentations on Day 2 kept things real. Nothing was pie-in-the-sky, everyone presented material that was down-to-earth, immediately implementable and realistic.

———————

There was no better way to end the day than gathering with friends from the #HITMC #hcldr and #HITsm communities. Turn-out was fantastic. Shout-out to our sponsors @dot_health, represented by @SidoniaRose and @HealthTechJen. Everyone had a great time.

Special mention and thank you to @paul_griffiths for graciously inviting the #HITMC group to join the MedTouch and Acquia dinner event. Your hospitality was amazing and all of us appreciated the yummy pizza!

If you are at #SHSMD17 tomorrow (Tuesday) or are in the Orlando area, we would love to have you join us at the Universal City Walk for #hcldr chat at 8:30pm ET. @dandunlop and I will be live-chatting from a restaurant. We will tweet out the restaurant location once we determine where the SHSMD evening is being held. Hope to see you!

SHSMD17 – Day 1 Recap – Time to Think Differently

Although not an official theme for the 2017 Society for Healthcare Strategy & Market Development (SHSMD17), it was difficult not to characterize Day 1 of the event as one in which attendees were encouraged to “think differently” about healthcare and healthcare marketing.

Right from the start, SHSMD17 organizers challenged the norm by holding a cocktail reception BEFORE the opening session. This unconventional approach was utterly brilliant given what they had in store for attendees in the the conference kick-off.

To get things started, local a cappella group, reVoiced, serenaded the audience with an amazing rendition of the National Anthem. They quickly followed with an impressive vocal performance that was reminiscent of an opening number from ‘Glee’. It was a pleasant departure from standard conference fare.

Opening keynote speaker, Ceci Connolly, President and CEO at the Alliance of Community Health Plans, later took the stage and gave a thought-provoking 60 minute presentation that challenged preconceived notions of healthcare’s biggest challenges. From high-deductible plans to rising drug prices to payer consolidation, Connolly repeatedly offered new perspectives and ways to re-frame issues. She ended by asking the audience to “think differently about healthcare” and suggest we take the lessons learned from seat belt safety initiatives and apply them to healthcare.

Following the keynote, attendees were treated to yet another reception, this time in the SHSMD17 exhibit hall.  A quick tour of the hall yielded a pleasant surprise – mixed in with the usual booths from marketing agencies and consulting service companies, were several technology vendors. Unlike prior years, there were a number of marketing automation providers, content management platforms and patient analytic engines.

Also noticeable was the diversity in booth messaging. There were pop-up banners everywhere extolling the benefits of expanding beyond healthcare marketing’s traditional roots. You could almost see the words “marketing as a strategic partner” floating above the LED-powered booth halos.

For me the clearest evidence of “thinking different” came in the form of a simple SHSMD17 sign – one that I felt elegantly demonstrated that healthcare marketers are approaching things from the right perspective – that of consumers and patients. It also showed that marketers have a sense of humor.

 

3 Things To Look Forward To At #SHSMD17

This week I will be heading to the AHA’s Society for Healthcare Strategy & Market Development annual conference (#SHSMD17) being held in Orlando September 24-27.

SHSMD is targeted at PR, communication and marketing professionals that work on the provider side of healthcare. About half of the attendees are from hospitals and large health systems. The balance are from agencies, marketing service providers and MarTech companies. In 2016, there were over 1,800 attendees along with 140 exhibitors.

As a marketer from the vendor side of healthcare, SHSMD gives me a unique opportunity to get a glimpse of what life is like for marketers inside hospitals. The terminology is the same: acquisition, impressions, conversions, and content, but the context is completely different. Most of us in the HITMC community are ultimately measured in terms of revenues and deals won. At SHSMD the measures of success are patient volume, appointment density and HCAHPS scores.

This will be my third time attending SHSMD and I’m really looking forward to it. I will be live-tweeting the event using the hashtag #SHSMD17 and blogging daily about the latest news from the conference. NOTE: If you use any sort of Twitter utility like Tweetdeck or Hootsuite, I would strongly suggest adding “-booth” to your search parameters to filter out the numerous booth cattle-call tweets…which is really ironic if you think about it.

Here are the top 3 things I’m looking forward to at this year’s event:

  1. Ed Bennett @EdBennett and Cynthia Floyd Manley @CynthiaManley session Improve Patient Satisfaction with Hospital-Sponsored Online Support Groups – Monday September 25th at 11:30am. I met Ed many years ago at a #hcsmca meetup in Toronto organized by my good friend Colleen Young. Ed gave a talk about the challenge of proving the value of social media to hospitalists. His insights were spot-on and I’ve been following him ever since. Similarly I have heard Cynthia speak about her experiences at @VUMCHealth and came away with new appreciation of how hard it is to get content approved for marketing purposes inside a hospital.
  2. SHSMD Exhibit Hall. The SHSMD exhibit hall is fascinating. There is no better way to get a sense of what will be trending next year than to see what the agency vendors are displaying in their booths. In 2015 a lot of signage was centered around patient acquisition. In 2016 it was physician referral directories and matching patients to physicians within the network. As well, there is nothing more fun than to watch vendors try to attract the attention of fellow marketers. Let’s be honest, marketers are jaded when it comes to exhibit halls. We’ve all been there and done that. SHSMD exhibitors, therefore, have to work doubly hard to be noticed. If you watch carefully you can pick up useful ideas that you can use to improve your own booth experience.
  3. Connecting with great people. To me there is nothing better than connecting with people at conferences. I love catching up with old friends (like @DanDunlop and @kate_gillmer from Jennings Healthcare Marketing as well as @SarahBennight from Stericycle Communication Solutions) and trading exploits from the past year. I also enjoy meeting people in-person who I have gotten to know online. However, my favorite is meeting new people and learning their personal stories – especially how they landed in healthcare marketing.

With regard to #3, if you are heading to SHSMD or know someone who is, please let them know about the #HITMC, #HITsm and #hcldr meetup happening on Monday evening 5:30 – 6:30pm at the High Velocity Sports Bar in the conference hotel. The meetup is being sponsored by our good friends at dotHealth. We’ve set up an Eventbrite registration for the meetup – so we can get the right number of tables. It should be a fun event!

Welcome to HITMC!

We're glad you found the Healthcare IT Marketing and PR Community (or as we affectionately call it...HITMC). This blog is a place for healthcare IT marketing and PR professionals to come together and share their insights, skills, expertise with other people trying to make healthcare better through the use of technology. This blog grew out of the Healthcare IT Marketing and PR Conference which is held annually. We look forward to connecting and learning from you. Please feel free to reach out to us on our contact us page if you have any questions.

Style Selector

Colors

Layout Style

Patterns for Boxed Version

Images for Boxed Version