How to Make the Most of the Healthcare IT Marketing and PR Conference – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, April 4, 2017, at Noon ET (9 AM PT) – just ahead of the live conference gathering in Las Vegas, Aril 5 – 7! To participate, use the #HITMC hashtag to follow along on Twitter and add #HITMC to your tweets to add to the conversation.

On this chat, Agency Ten22 will lead the discussion on ways to make the most of HITMC – both at the conference and for those following along virtually. HITMC offers health IT marketing and PR professionals an opportunity for immersion in the HIT marketing tribe. Session offerings at the up-coming conference cover everything from storytelling in content to branding and experiential marketing. As you build your HITMC session “must” list, what are you looking to personally gain from the sessions you attend?

Those of you not attending HITMC in the flesh are encouraged to share your thoughts on the chat as well!  Let us know which sessions and topics interest you most so we can try and live tweet those sessions for you.  There’s always a lot of great content from the conference shared on the #HITMC hashtag so you can participate virtually.

Here are the topics that will serve as the framework for our discussion:

T1. What is the #1 takeaway you hope to gain, learn or accomplish by attending or tuning in to #HITMC?

T2. How do you plan to make the most of your #HITMC experience, in person and/or virtually?

T3. What 2-3 #HITMC sessions or topics of conversation hold the most interest for you?

T4. If you’ve participated in person or online, what is one of your most memorable take-aways from past #HITMC events?

T5. If you’ve attended past #HITMC conferences, meetups or Twitter chats, what helpful advice can you offer to newbies?

BONUS. Bragging Rights: What’s been your greatest marketing success in the past year? #HITMC

We look forward to connecting with you!

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
5/2 – TBD
Hosted by Studio North

6/6 – TBD
TBD

HITMC Sneak Peek: Brand Building in a Time Crunch

The following is a guest post by Kelcie Chambers, Account Director at Dodge Communications.

It takes time to successfully rebrand a company, but in the world of healthcare marketing, time can often be a luxury – not a guarantee. Though many marketers are familiar with the various components that make up a successful rebranding campaign, a short time frame can impact the rules of the game.

Here are 5 ways to ensure a smooth rebranding effort when you are up against the clock.

  1. Discuss business goals and limitations openly. Transparency is crucial during every step of the rebranding process, and this is especially heightened during a tight turnaround. There’s simply no time to go down one road, only to land back at square one because of unspoken legal parameters or business conflicts. Discuss the company’s business goals openly and don’t hold anything back. This drives the purpose of the project, brings people together around a collective goal and helps avoid one-off tactics. When stakeholders are on the same page, you can be sure the end result will resonate with everyone – most importantly, your target audiences.
  2. Make research a priority. When facing an impending deadline, it can be overwhelming to consider the long list of to-dos and be tempting to cut corners. It’s important to know how and what to prioritize before you begin. Often, research and planning get the boot while marketers jump straight into tactical execution. Invest time in competitive research. Conduct focus groups. Engage detractors, not just advocates. If you don’t prioritize market research, you may set yourself up for failure.
  3. Establish milestone markers – down to the hour. If you’re up against a tight timeframe, chances are your final deadline is engrained in your mind. While it’s important to keep this date at the forefront, you must mark milestones along the way to ensure the project stays on track. When the clock is ticking, every minute counts. Set deadlines down to the hour, so deliverables and feedback are in hand when you need them. Take the time to understand how everyone on your team works, so you can cater to different project management styles for maximum efficiency and better results. Try letting go of sticky note murals, and upgrade to a digital project management tool that will allow your entire team to view project activities, deadlines, and updates.
  4. Set expectations with decision makers. Timelines and assignments aren’t just for marketers. Educate the executive team on exactly what you will need from them and when you will need it by. Bring the right decision makers into the conversation mix from the beginning, and set aside ample time to collaborate as a group. It is important to hold everyone accountable and communicate that missed deadlines can derail the entire effort.
  5. Don’t set the finish line prematurely. When thinking about a rebrand, typically a new name, logo, tagline, and look and feel come to mind. Be careful not to declare victory too early. While these components are a critical piece of the overall effort, what follows is as important as establishing the visual elements. Launching the brand is exceptionally important, from internal communications to the external rollout. Make sure that messages are reinforced regularly with PR, email automation, newsletters and other communications support.

Kelcie Chambers, account director at Dodge Communications and Betsy Martinelli, senior manager, corporate marketing at Omnicell learned these lessons firsthand when undergoing an entire rebrand and launch within just 3 months. Be sure to catch the pair’s session coming up at the Health IT Marketing and PR Conference (HITMC), “Building a Solid Brand When the Clock is Ticking.”

During the presentation, you’ll receive practical advice on how to drive a rebranding initiative on a tight timeline, including what elements need more attention than others, what deadlines are realistic and how to get all members of the team working together toward the same goals. The presenters will also describe the essential components of an effective rebranding strategy, including corporate identity development, advertising, web, social media, and public relations.

After their successful rebranding effort several years ago, these marketers continue to work together today. Hear directly from Kelcie and Betsy as they share their firsthand insights on Thursday, April 6 at 3:15 pm at HITMC.

About Kelcie Chambers
Kelcie Chambers combines years of agency experience with a thorough understanding of the healthcare and technology spaces to strategically oversee a wide variety of Dodge’s public relations and marketing accounts. Committed to helping clients strengthen their market share, she has successfully created and executed powerful integrated campaigns to enable some of the world’s most recognized brands enhance awareness, advance thought leadership and nurture demand. A news junkie at heart, Chambers’ passion for storytelling is the catalyst driving her to help companies discover the unique messaging and communications vehicles that foster relationships with target audiences and set them apart from the competition.

The Game: A Call for Proposals

I call for proposals for the next Health IT conference. HIMSS next year?  I am looking for the buzzwords disruption, artificial intelligence, accountable care and mental health. I am looking for women in tech.  Also, suicide survivor support and how to attract top talent to tech.

Proposal categories:

Intelligence:  I would ask Frank Abignale to meet to run a new game. I don’t care about how often identity theft occurs I want to know when you are going to break into the system and take it back. You can find me. I’m confident. I won’t fly you to my conference and buy dinner.  We will need a partner and some shiny speakers.

Privacy: Topics: How many of the breaches happen when the marketing arm of a large company is leasing patient data? How many lists of qualified leads are we comfortable with?  We are looking for data geeks. I would like Joyce from the HIMSS press team to help vet this one.

Artificial Intelligence: I need some artificial intelligence guys. No one knows what you need to do but I bet you can figure it out and I need lots of unattractive infographics with connected dots. Let us know what a Bayesian net is.  Can you guys please be proficient in Python? My favorite AI guys also know Python.

Hackathon: Anonymous want to help with this one?  You guys can help us hack healthcare. Teach everyone what disruptive means.  Also we need some people that actively develop ransomware.

Women in Tech:  I would like to invite my old co-worker Tyra to come back to healthcare even though it’s exhausting. I want unapologetic feminists and men who aren’t scared by people who complain the wrong way. Is Beyonce interested in Healthcare Tech? She would be ideal for this category.

Rule: Men you are invited to this because you are normal people. We will not clap for you or give you novelty shirts.  Your application must include two specific examples of you helping a woman in your organization.

Venture: Hey venture crew! Can you get the old Frat boys from San Fran together to think of a way to protect patients in extreme poverty and make money? I need your douchiest show pony. Maybe one or two sharks. Bring a billion vaporware friends that are going to make money anyway we will have a python coder venter capital speed dating business round.

Rule: Nothing illegal. No insider trading. We actually need some serial entrepreneurs and marketing guys as well but we didn’t want to publish that as a category or the site would crash from proposals.

CEOs and Founders: We also need some sponsors for food and drink and stuffed animals for everyone. Also portable chargers and swag. Coffee and Alcohol as well. Thank you I’m confident you can make it happen.

Blockchain: this is a catch all to let your marketing and sales departments come as well as other companies. This category is also for doctors, CME, Nurses, Informatics, payors, and large hospital buyers. Startup accelerators and consultants also welcome.

Does this sound familiar to those of you who attend health IT conferences?

Innovative Tech & Marketing at #HIMSS17 (And Other Events) – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, March 7, 2017 at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

On this chat we’ll discuss “Innovative Tech & Marketing at HIMSS17”, hosted by Chris Slocumb, CEO of Clarity Quest Marketing. If you did attend, it’s a great way to compare your thoughts and opinions with others in our great community. If you didn’t attend the conference, here’s your chance to catch up, share what you experienced remotely, or communicate best practices from other trade shows.

During the HITMC Twitter Chat, Chris will lead a discussion on what was new in marketing campaigns and health technology, including what attendees see as the future of health IT.

Here are the 5 questions that will serve as the framework for the discussion:

T1. What surprised you most at #HIMSS17? #HITMC

T2. What’s the future of cognitive learning and AI in healthcare? #HITMC

T3. Did you see any vendors with truly differentiated messaging/branding? #HITMC

T4. Some companies hosted a party instead of exhibiting at #HIMSS17. When does it make sense to exhibit vs. offsite? #HITMC

T5. What was most effective campaign/booth draw you saw or ran? #HITMC

Bonus.  Which was the best after party? After party moment? #HITMC

We look forward to learning from your experience and insights.

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22

5/2 – TBD
Hosted by Studio North

How to Market a Straight-Up Boring Product – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, February 7th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How to Market a Straight-Up Boring Product” and is hosted by Erin Heilman (@ErinHeilman) and Shelby Lewis (@SLewisTweets) from @Medisolv. Lest you think that you don’t need to participate in this chat because your product isn’t boring, let me suggest that most Healthcare IT companies have pretty boring products. Sure, to healthcare IT nerds like me and you, they’re not very boring and they may even save many lives. Just because they’re valuable and achieve amazing things doesn’t mean the product isn’t boring. Here’s the litmus test I’d use. If you can’t talk to your spouse about your products (My wife definitely is bored by it), then it’s pretty boring. Even if your product is Kim Kardashian (or insert your preferred form of entertainment) spectacular, join us anyway, so we can learn from you too.

Now, without further ado, here are the 5 questions that will serve as the framework for the discussion:
T1: What platform have you found to be the most attention grabbing for targeting consumers? I.e. Emails, Direct Mail, Web Ads, Social Media. #HITMC

T2: Where do you draw the line between education and sales in your marketing efforts? #HITMC

T3: Have you experimented with video marketing for your product? Tell us your thoughts! #HITMC

T4: If you had to use only one HIT educational format in your marketing, would you choose an infographic, blog, or whitepaper? Why? #HITMC

T5: What is the silliest thing your team has created to make your product marketing more FUN? #HITMC

Bonus: What predictions do you have for HIT marketing in 2017? #HITMC

We look forward to learning from your experience and insights.

The #HITMC Twitter chats happen the 1st Tuesday of every month, so put them on your calendar and join us each month. Here’s a look at the upcoming schedule of Healthcare IT Marketing and PR Community Twitter Chats:
3/7 – Marketing Lessons Learned from HIMSS and other Conferences
Hosted by Healthcare Scene

4/4 – How to make the most of the Healthcare IT Marketing and PR Conference (HITMC)
Hosted by Agency Ten22

5/2 – TBD
Hosted by Studio North

2017 Health Care Marketing Resolutions – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, January 3rd at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “2017 Health Care Marketing Resolutions” and is hosted by Burt Rosen (@burtrosen) from @HealthSparq. Let’s kick off the New Year in style and share our New Years resolutions. We’ll be sure to hold you accountable and you’ll likely hear some great ideas from other attendees that you may want to steal and make your own. Plus, if you know Burt, you can expect some spicy discussion that you won’t want to miss.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: What was your 2016 health care marketing resolution and was it successful? What did you learn from any failures this year that you can improve on next year? #HITMC

T2: What are your 2017 health care marketing resolutions? #HITMC

T3: Why? What prompted you to make this resolution? #HITMC

T4: How will you hold yourself accountable for your resolutions throughout the year? #HITMC

T5: If you haven’t already made your resolutions, why not?! #HITMC

Bonus: What are your personal new year’s resolutions (if publicly shareable)? Do you find them effective? #HITMC

We look forward to learning from your experience and insights related to content marketing and PR. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

Customer Stories: The Holy Grail of HealthIT Marketing

The following is a guest blog post by Colleen Pinto.

With the end of the year upon us, many healthIT businesses are evaluating their 2016 marketing ROI and goal setting for 2017. Tis the season for lessons learned. According to HealthcareIT News one of the biggest mistakes healthIT companies make is focusing their marketing efforts solely on their specific solution rather than their customers’ pain points. Whether a company’s tech streamlines patient check-in or helps maximize revenue cycles, the solutions themselves are sterile – simply software or equipment. Companies need to remember that on the other end of the solution there is a physician – who is having to spend hours of his day importing data into a computer; a patient – who needs a second opinion as soon as possible; or even a loved one that is impacted.

That’s why in my role as a healthIT marketer, I am constantly drawn to the powerful role that customer stories play in healthcare. By putting a face to the product, they humanize the technology and clearly demonstrate outcomes – which is critical in the era of value-based care. As you craft your 2017 marketing programs, here are the top three ways to make the most out of customer stories in healthIT.

  1. Case Studies

Case studies are probably the top piece of content healthIT companies think of completing after obtaining a customer story – and for good reason. These pieces tell stories, make brands and technology come to life, and demonstrate momentum. According to Gartner, peer reviews also continue to be one of the more significant buying influences for tech buyers. Since case studies are written from the client point of view, it is easy for prospective customers to see how a product or service can also benefit them.

For example, say a hospital is experiencing inefficient workflows because its physicians are constantly dealing with corrupt or lost CDs containing patient images. The hospital then does a search for a cloud-based imaging solution. It comes across a case study showcasing a system that has helped another hospital not only reduce CDs by 90 percent, but has also enabled physicians to receive images before a patient even arrives through the hospital doors. Chances are that one piece of content is going to have a strong influence in the hospital’s vendor selection process.

Once a case study is complete, you can then leverage the content in inbound marketing and lead generation efforts. This includes hosting the content on your website, adding it to appropriate lead nurture streams, and ensuring it’s seen by the right buyers by distributing it via LinkedIn ads. If you have the resources, consider embedding video testimonials in corresponding case studies to make them interactive.

(Have a customer that’s not referenceable? Determine if the opportunity can provide enough detail to tell a strong story, with measurable results. If so, an anonymous case study can still be of value.)

  1. Media Relations

Case studies are just the beginning when it comes to leveraging customer stories. Next, it’s time for companies to expand the customer story’s reach even further through strategic media relations initiatives.

Imagine that a healthIT company is about to make a press announcement surrounding the latest version of its product, or wants to insert itself into a healthcare conversation that is making national headlines. Simply including a customer quote in a press release or having a customer available for media interviews will greatly increase a company’s ability to garner top media coverage. (INSIDE TIP: Bring customers along to industry tradeshows as a secret sauce to garner more media briefings and interest.)

Why? Because validation is a powerful tool. While a company’s technology itself may be fascinating, Joseph Goedert, news editor of Health Data Management notes, “What reporters want is to know what the real news is and to talk with a user about their experiences–including what went well and what didn’t go so well–to inform their peers about how best to optimize the technology.”

  1. Social Media

Social media is one of the most affordable ways to reach large and/or targeted audiences. LinkedIn’s latest report indicates that at the end of 2013, there were over 4.4 million healthcare practitioners, executives, channel followers, and opinion leaders on LinkedIn. Further, in 2014, more than 75,000 doctors, nurses, pharmacists and consultants posted 152,000 tweets a day.

With decision makers and potential customers right at your fingertips, it’s crucial for marketers to continuously leverage customer stories every day via your corporate social media channels. For example, companies can utilize customer quotes, images and videos in tweets and LinkedIn posts that link back to case studies, media articles and more. As you plan your customer engagement strategy on social media, ask yourself:

  • Does my company have a public Twitter list of referenceable customers?
  • Are case studies, testimonials, etc. in a regular rotation in our social editorial calendar?
  • Are my leadership and sales teams connected via LinkedIn to all customers and prospects?
  • Does my company welcome new customers publicly on Twitter to show momentum?
  • Does my social media manager actively engage with our customers on all channels?

Ultimately, through these collaborative initiatives, healthIT organizations will be able to effortlessly increase the reach of their customer stories more than they ever thought possible.

About Colleen Pinto
Colleen Pinto is the savvy storyteller and integrated comms catalyst at AR|PR specializing in leading and servicing a growing roster of tech clients in the healthIT and mobile sectors. Follow AR|PR: @AR__PR

FINAL CHANCE: Submit Your Nominations – Health IT Marketing and PR Community (HITMC) Awards


As an important part of the Health IT Marketing and PR Conference, we want to recognize the amazing work and individuals that make up the HITMC community.  That’s why we created the HITMC Awards. If you know a campaign, project, person, or company that deserves recognition, tomorrow is the last day to submit your nominations for the 2017 HITMC Awards.

We’re accepting nominations for the following award categories:

  • Best Trade Show Theme or Campaign
  • Best Content Marketing Program
  • Best Social Media Program
  • Best Creative
  • Agency or Marketing Department of the Year
  • Marketing or PR Professional of the Year (an individual)

This is a great chance for you to share your work and get recognized by the greater health IT marketing and PR community.  Plus, it’s a way for you to nominate the great work you see from your colleagues in healthcare as well.

We’ve posted all the details of the awards program and a link to submit nominations in a previous post.  We’ve made the nomination process as simple as possible so we make sure we get the broadest range of submissions.  Plus, we hate long, complicated nomination forms.

The deadline for nominations is Tomorrow, Friday, December 16th.

The winners will be selected by a panel of expert judges and each HITMC Award category winner will be recognized during the 2017 Health IT Marketing and PR Conference in Las Vegas.  You need not be present to win, but it’s definitely more fun that way.

Thanks in advance to all those who take the time to submit a nomination and to those who have already submitted a nomination.

Other Important Dates and Deadlines:
Join us at the HITMC Local meetup in Nashville Thursday, 1/12/17.

Advanced Registration ($200 Savings) for the Health IT Marketing and PR Conference is available until 1/15/17.  Register Now!

Let us know if you have any other questions about the event or the HITMC Awards.

Conference and Event Planning Insights from Inbound 2016

The following is a guest blog post by Patty Dickerson.

Conferences and events are an important part of most marketing strategies, so as marketers it can be a special treat to go to a conference as an attendee. A few weeks ago, I was able to attend HubSpot’s Inbound Marketing Conference in Boston and came away with quite a few insights I’d like to share with the HITMC community.

Inbound Overview:

First held in 2011, the conference has grown significantly in the last five years with close to 19,000 attendees as well as over 170 sessions and eight different topical tracks this year.  I haven’t been to Marketo’s Marketing Nation Summit or Salesforce’s Dreamforce so I’m not sure how HubSpot’s Inbound conference compares to them, but I did attend last year and am a regular HITMC attendee.  Compared to HITMC, Inbound can seem a bit overwhelming. It is primarily geared toward digital and inbound marketers, but in this first post, I’d like to share some ideas and observations from Inbound that can help those of us who plan events and conferences.

Conference Timing:

Inbound16 was held November 8-11 with the main conference kicking off on Wednesday, November 9th. Date ring a bell? Yup- that’s right, Inbound officially kicked off the day after one of the most polarizing elections in U.S. history. An interesting day to start, while half of the population was elated the other half was despairing, and the mood of the conference that first day was very odd. Additionally, the kick-off keynote speaker, Ta-Nehisi Coates, switched up his talk to directly address the election results. As a content marketer, I respect his decision to do so, as he was being authentic, transparent, and relevant in his content delivery. However, it did seem to polarize the conference, as well as the conference conversation on twitter. I’m sure HubSpot will think again about hosting Inbound the same week as a presidential election.

  • If any of you are planning big user conferences, be sure keep in mind any sort of external events that could impact your event.

Session Organization and Selection

Inbound 2016 had a variety of “Inbound Itineraries” to help plan which of its 170+ sessions to attend. This is a great idea for larger conferences with a variety of session options. Since I wanted a broader experience, I ignored itineraries and tackled my schedule one day at a time, focusing instead on sessions that were geared toward marketing strategy, lead generation, social media, and email marketing. Unfortunately, within the full agenda, there wasn’t a clear way to tell if the session was for beginner, intermediate, or advanced marketers, so choosing sessions based on skill level was a bit difficult. I hope that next year Inbound notes skill/experience level within a session description. This is a good idea for any large conference with overlapping sessions.

  • Group agenda options into common topic themes
  • Label sessions by skill level

One big improvement at this year’s Inbound was the ability to pre-register for sessions. This meant that if you planned your schedule in advance, then enrolled in sessions the week prior to the conference, there was no problem getting into the sessions. This was a big problem at last year’s conference and there were one or two sessions that I missed because the rooms were full. Compared to last year, I was able to get a least one interesting insight from each session, though the quality of one or two of the sessions I attended was a little disappointing.

  • Provide pre-registration to popular sessions or make sure that there is room to fit all attendees who want to attend

Conference Website and Mobile App:

For the most part the conference website, Inbound.com, was easy to use, and attendees could login to create a customized schedule from the agenda. The recommend itineraries were easy to find, but if you didn’t use them, the daily sessions weren’t listed in chronological order. This made it harder to see which sessions were being held at same time. You could tag sessions to “My Interests” then go back and view a shortened list, but the lack of chronological ordering made the session planning a little harder, which was also complicated by an automatic log out if you were inactive for a short period of time.

  • Make website easy to use
  • Order agenda sessions in chronological order
  • Provide ways for attendees to tag sessions of interest

As I mentioned previously, the session pre-registration worked well. In addition, I was able to download the calendar to my google calendar, which was vital the first day because the mobile app didn’t initially sync personal schedules from the Inbound website. The full agenda from the desktop site was available, but this required logging into the conference website within the app. Though frustrating, it was corrected the first afternoon, and personal schedules were available on the mobile app with session notifications for the duration of the conference. For any of you considering mobile apps for your conferences, it is a good idea to test the app before the conference to make sure it is set-up properly.

  • Ask attendees for feedback on the conference app before the conference starts
  • Test conference app prior to the start day
  • Fix app problems quickly

Food:

Lunch is also quite unique at Inbound, as HubSpot arranges to have local food trucks parked next to the Boston Convention & Exhibit Center where the conference is held.  Attendees with All-Access and VIP passes could scan their badge to get lunch at any of these trucks, but food was also available for purchase to those with Community passes. Most of the trucks parked within “the Lawn on D” that is located on the east side of the convention center, a bit of a hike from the west side, but doable.  Having lunch outside was risky, given that the conference was so late in the year, but the weather cooperated and while a little cool, it was mostly sunny.

  • Don’t be afraid to try something different for food, but have back-up plans.

While no lunch session or break was scheduled, food was served from 11am-2pm. This helped spread out the lines for food. I would have liked a list of the food trucks and their location so I could plan my meals efficiently, since my goal was to be able to attend sessions during the 11am-2pm time frame.  Regardless, the food was great; my favorite lunch was the Green Muenster Grilled Cheese from Roxy’s. It was a little hard to eat without a lunch area, which along with the spaced-out lunch time, made networking a bit of a challenge. Just some more food for thought (pun intended) as you plan networking opportunities into your own conferences.

  • Consider how to best optimize mealtimes for attendee networking.

Attend again?

In addition to these event planning takeaways, I was able to get some great insights from Inbound’s content sessions. Although I did get a lot more out of the conference this year than last, the price was high, especially when you pay out of your own pocket. Travel expenses would also be a factor. I’ll likely go only if I can get one of the really low discount rates, which means booking far in advance.  However, if I’m paying for the conference on my own dime again next year, I might be tempted try a new conference like Content Marketing World.  Of course, this would be in addition to HITMC which is my must attend conference.

How Can You Use Content Marketing to Fuel PR? – #HITMC Twitter Chat Topics

It’s time for our next Healthcare IT Marketing and PR Community (HITMC) Twitter chat. The chat will be held on Tuesday, December 6th at Noon ET (9 AM PT). To participate, follow the #HITMC Twitter stream on your favorite Twitter tool and add #HITMC to all of your tweets.

This chat will focus on “How Can You Use Content Marketing to Fuel PR?” and is hosted by Dodge Communications (@DodgeComm). This is a really hot topic for the Healthcare IT Marketing and PR Community. Finding the right mix of content marketing and Public Relations (PR) is a real challenge. Getting them to work together is even more challenging. So, let’s share best practices and insights on how to find the right way to mix content marketing and PR.

Here’s a look at the 5 questions that will serve as the framework for the discussion:
T1: What content marketing trends do you think will dominate 2017? #HITMC

T2: What type of content resonates best with your audience? #HITMC

T3: How does content marketing and PR fit into your overall marketing strategy? #HITMC

T4: How does your organization use content marketing to increase thought leadership? #HITMC

T5: What are the benefits of sharing content assets on social media? #HITMC

Bonus: How does your organization show the success of a content marketing program? #HITMC

We look forward to learning from your experience and insights related to content marketing and PR. Be sure to put the full schedule of #HITMC Twitter chats on your calendars.

Welcome to HITMC!

We're glad you found the Healthcare IT Marketing and PR Community (or as we affectionately call it...HITMC). This blog is a place for healthcare IT marketing and PR professionals to come together and share their insights, skills, expertise with other people trying to make healthcare better through the use of technology. This blog grew out of the Healthcare IT Marketing and PR Conference which is held annually. We look forward to connecting and learning from you. Please feel free to reach out to us on our contact us page if you have any questions.

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