The exhibit hall at HIMSS24 felt more full and more energized than in past years. The hall itself is slowly transforming with several long-standing...
HIMSS24 Day 2 – Action! and More Cookiess
Day 2 of HIMSS24 was even more impressive than Day 1. The crowds in the exhibit hall were noticeably larger and more energetic. Plus, the Swaay...
HIMSS24 Day 1 – Living Up to the Hype
The first full day on the exhibition floor of HIMSS24 was as expected - large, loud, and friendly. For first-time attendee Bonnie Spencer, it was an...
New Healthcare Marketing Jobs: March 13, 2024
Looking for a new healthcare marketing role? Looking to hire top healthcare marketing talent? Swaay.Health is here to help. Check out this week's hot...
Top Healthcare Marketing Articles – Swaay.Health February 2024
Here are the top healthcare marketing articles published on Swaay.Health in February 2024.
What booths stood out in the ViVE2024 exhibit hall? Who had the best giveaway? Was there a trend that emerged from the event? What happened from a marketing perspective that was noteworthy?
According to Cheryl Alden, an accomplished marketing leader and CMO at FinThrive, building and sustaining momentum with your target audience is the key to success. To achieve that, she recommends focusing on your company’s unique brand story and...
What will 2024 be like for healthcare marketers? Here are some of the best predictions (on video) that we received! Do you agree?
According to Dr. Geeta Nayyar the root cause of healthcare misinformation is a lack of trust. Since building trust at scale is a primary goal of healthcare marketing, Dr. Nayyar believes marketers can help stop the spread of misinformation.
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